see how the BRAVO method works

Learn the secrets of archetypal marketing

Archetypal marketing is the tool of the most successful global brands. And this book will tell you their secret.. Completely FREE.

The book is distributed only in electronic version and contains 54 pages of invaluable information for your business.

🔝 54 pp. eBook with invaluable information for your business;
🔰 12 marketing archetypes with their associated profile and application;
📌 A short quiz to help you discover your business archetype;
💰 Ideas for keywords and messages that will turn your slogan into a trademark;
🛍️ Product ideas to expand your portfolio;
❤️ Examples of advertising campaigns to win the hearts of your customers.

Yes, I want to get the book!

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what you will find in the book

Why marketing the archetypes

When I was introduced to the theory of archetypal marketing years ago, I couldn’t believe what I had stumbled upon – a clear and simple system for brand management and communications.

Unfortunately, one cannot find anything about archetypes and archetypal marketing either in marketing classes at the university or in the additional courses and trainings one would like to pay for.

And I share this as someone who teaches in both places. ….

Archetypal marketing is part of my BRAVO methodology. And today I want to tell you a bit more about their history, the symbols and the teachings of C.G. Jung. So I invite you on a journey.

An unforgettable journey into their magical world filled with symbols and hidden messages …. and I hope by the end of it, the archetypes will excite you almost as much as they do me.

The BRAVO method combines strategic business planning with marketing tools, design, coaching, neurobiology and applied psychology to support a company’s sustainable business development and growth using a marketing strategy that attracts, persuades, sells. Based on over 20 years of professional experience in the marketing industry and over 100,000 hours invested in testing and validating various business approaches and marketing tools

ADDED VALUE

The BRAVO method

The BRAVO Method is my proprietary methodology for strategic marketing planning, business development and growth. The result of over 20 years of experience in the marketing industry and over 800 implemented brand strategies with different focus in Bulgaria, the Balkans, Western Europe and the USA. The BRAVO method allows brands – personal and corporate to connect emotionally with their audience and provoke sustainable business growth.

BRAVO as Brand Purpose: Values and Motivation. Discover the essence of your brand.
BRAVO as Relevant Audience: Relationships and Partnerships. Focus your attention and captivate the right audience.
BRAVO as Archetype Branding: Psychology and Archetypes. Harness the power of universal stories and the tools of psychology and coaching.
BRAVO as Value Proposition: Value Proposition.
BRAVO as Omni-channel Experience: User Experience. Engage your customers and make them feel special.

The method is familiar from my training in “Strategic Marketing” – SoftUni and “Fundamentals of Marketing” – University of Economics, Varna, completed by more than 2500 students over the last ten years.