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about me

HEY, I'M IVA!

Consultant on growth marketing, a serial entrepreneur, marketing professor, philanthropist & unshakable optimist dedicated to building and growing great companies powered by great teams.

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A result-driven and high-impact marketing strategist with over 20 years of experience in growth marketing, brand management, communications, digital transformation, and business innovations, on a mission to build and grow great companies.

Being a self-made entrepreneur, who has always learned by doing, I am an award-winning founder of an international innovative education platform, DigitalKidZ®️: “Open Source School®️”. A founder of Business Clinic®️. A marketing professor at SoftUni. A regular speaker at events on marketing, education, and business strategy, and even twice a TEDx speaker. Certified Business Coach and Neuro-agility®️ expert. Local President of Women In Tech®️ – Global Movement.

One of the things I’m often asked is “How on earth do you succeed in all this?”

For a very long time, to me, it was all about discipline and a great focus. Born on the seaside, in Varna- Bulgaria, I started my career at the age of 16 as a hotel receptionist and I was taught to work hard and play hard. Although, it’s not anything I can recommend to any parent nowadays, it helped me a lot when doing business. Today, in my professional cutaway you will find:

  • Award recognition for being among people who are changing Bulgaria
  • “Woman Of The Year 2016″ award recognition – category “Innovations and technology”
  • Award recognition by the President of the Republic of Bulgaria – Rumen Radev for particularly high public contribution in the field of Computer Science – John Atanasoff Awards 2017

I’m curious. I’m playful. I’m interested in people and I have the talent to mix and match seemingly unconnected things: meditation, neuroscience, strategic thinking, poetry writing, psychology, entrepreneurship, creativity, spirituality, yoga, education, innovation, and philanthropy, just to name a few.

I’m always concerned about what’s beyond and how to make things better. How to improve my own abilities and find the balance between logic and spirit and between social and commercial?

For 90% of my work experience, I was a self-employed expert who consciously was involved in hundreds of projects in a great variety of business sectors. It gave me the opportunity to learn fast and adapt, deepen my academic knowledge and become a role model.

I have never fit into the conventional box, but today I know it’s a gift not an affliction.

companies and initiatives

Let’s Do This Together

my work vision

Make Your Own Opportunities

If you want to quickly reconfigure your sales processes, to improve your brand awareness and increase your sales and customer loyalty? If you need to overcome the brain blockages of your teams and increase their productivity. My secret sauce is the holistic marketing approach that will unlock your brand growth potential in 108 days.

Let’s make it happen.

The best recommendation remains a success

You Might Have Seen Me On

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what if you could wish anything

This is where magic happens

GO-TO-MARKET STRATEGY (GTM)

An action plan for targeting the right pain point with the right sales and marketing process, so you can grow your business at the optimum pace. From the GTM strategy to execution, it may be done for a new business but also for a new feature, brand, or location.

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PRODUCT DEVELOPMENT

Creating new products, testing and validating them in the marketplace, and developing new, usually external markets can be a time-consuming and expensive endeavor if not done by someone with experience. Ask me about the stage-gate methodology and let’s make it fun.

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INTERIM CHIEF MARKETING OFFICER (CMO)

On a project base or annual subscription service. Some of the companies I have worked with prefer to hire me for a period of time to build, train and support their marketing team and improve efficiency. Virtual and on-site.

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ARCHETYPE BRANDING

Do you know which is your brand persona and how to use the 12 key human desires and values, such as safety, power, and belonging to make it grow? I work with a proven methodology to create experiences for your audiences and make them truly fall in love with your products and services.

EXECUTIVE COACHING & NEUAGILITY ASSESSMENT

I am a certified coach in the Intunity Coaches methodology and a NAP®️ practitioner. I work with management teams in the company to increase their performance and motivation against business objectives.

TRAINER.SPEAKER.MENTHOR

Speaker at marketing events and business conferences. Moderator. TEDx speaker. In-house corporate trainer and mentor to a number of startups and female entrepreneurs.

Ivelina Atanasova Genchev marketing

Award recognition by President Rumen Radev for Outstanding Work in Computer Science – John Atanasoff President Awards 2017

always aim high

I’m here to serve

I’m here to make your business desire come true. Through marketing advice, free content, an online training program, and anything else I might offer — I’m here to help you get better results from your business, your team, and your life.

I’m here to make a difference.

I support startups and global entrepreneurs with my expertise to develop leadership business organizations – in local and external markets and am always happy when I can contribute to the economic empowerment of women.

anything is possible

Results You Can Expect

  • A corporate vision and mission statement
  • A sustainable and predictable market approach
  • A fully built and formalized sales, marketing, and team management process that are scalable
  • Increase in average deal size as in the deal volume
  • Up to 20-40% increase in revenue growth depending on start-up stage or company size

anything is possible

What I promise to do

  • Strategy and execution of your short and mid-term needs, depending on the contract, as well as solidifying the foundation for a full-time hire
  • Work directly with your team to build or overhaul go-to-market strategies
  • Leave your company with a clear path that your sales organization can continue to execute on

Get Your Chemistry-Check

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Be the change you wish to see in the world

Social Impact

Hiring me as an Interim CMO of buying my consulting services, books, and pieces of training, you’re donating to support educational projects for children and economic empowerment projects for women, single mothers, and young girls. 20% of my incomes are invested in social causes.

DigitalKidZWomen In Tech