see an excerpt from the book
Author: Ivelina Atanasova – Genchev
Series: Business Clinic
Edition: 2nd, revised – soft cover
Number of pages: 416
ISBN: 978-619-92529-0-1
★★★★★
An exceptional book. … the reading is light and somehow not overwhelming, given the material it covers. Definitely shows authorial skill! Plus, in addition to branding, the book can be used for introspection. Well, other than to say a BRAVO, I have nothing else to say. ![]()
Gergana Boneva
[Book]: The BRAVO Method – Marketing Masterclass
17.90 €
How to turn any business into a well-functioning sales mechanism in 12 weeks, with just the power of strategic business planning and marketing – that’s the secret of “The BRAVO Method”. Known from TEDx.
🔝 A 416 page book that brings together over 25 years of professional experience and millions invested in marketing and advertising;
🔰 26 ready-made marketing strategies suitable for start-ups and global companies;
📌 12 popular marketing tactics proven in more than 1000 successful projects worldwide;
💰 Ready-made templates for building landing pages and successful “sales funnels”;
📚 Author’s methodology, which has trained more than 850 marketing specialists and managers.
The BRAVO method is the result of over 25 years of experience in the marketing industry and over 800 implemented brand strategies on real business models with different focus in Bulgaria, Western Europe, the Balkans and the USA.
years of experience in Bulgaria, USA and Western Europe
%
of the purchase is donated to support social projects
%
security - if the product does not meet your expectations, you can return it within 30 days
day delivery and FREE delivery for card payment and orders over 70BGN
what the BRAVO method will teach you
What skills will you master with the book
You'll be able to validate your marketing hypotheses without equivocating and you'll know what your customer wants. (Chapter 4 - Page 79)
You'll be able to plan and manage your own marketing strategies to bring you a steady cash flow. (Chapter 5 - Page 114)
You will be able to use up to 12 tested marketing tactics and techniques and choose the most appropriate for your current campaign. (Chapter 6 - Page 123)
You will be able to use the "magic" of archetypal marketing and be able to apply psychology to your campaigns to ensure their success. (Chapter 6 - Page 123)
You will have the knowledge of how to put together a business plan to meet marketing goals.
You will have greater self-confidence thanks to the knowledge you will gain about business structure and marketing processes. (Chapter 12 - Page 233)
You'll understand how to reinvest your profits into marketing content that brings you even greater returns. (Chapter 13 - Page 257)
You'll understand how to create an omnichannel (multichannel) customer experience that ends with a purchase. (Chapter 14 - Page 281)
You'll be able to build a business that runs itself so that you have an automated money machine. (Chapter 15 - Page 303)
You'll be able to create compelling stories that sell your product or service on an emotional level... even if you haven't written a line in your life. (Chapter 16 - Page 331)
★★★★★
I am fascinated to say the least, such a complex subject for me, presented in such accessible language. The content reaches me with ease …
Miloslava Stoyanova
Consultant
★★★★★
The book is wonderful – tidy, with clear and concise messages…overall I had no doubt about the value of the book: with all your accumulated experience, not just dry knowledge, I was convinced in advance of the immense value your book would have for me. Congratulations on your work!
Ana Todorova
Startup Factory Association – Ruse
★★★★★
An exceptional read.
Anastasia Stancheva,
Anastasiya Moves – Health & Beauty Coach
In other words, The BRAVO Method is the only marketing book you need.
Pay online or order 2 books and get a FREE SHIPPING BONUS worth 7,89lv 🚗
The BRAVO Method – Strategic Marketing and Business Coaching
If I had to describe the BRAVO methodology tools in just one sentence, it would be this:
“a winning combination of expert knowledge and proven marketing tactics – The BRAVO Method is an investment for anyone looking to improve their marketing skills and grow their business on the global stage.”
book pages
proven marketing strategies
marketing tactics
years of experience in Bulgaria, USA and Western Europe
who is ivelina atanasova – genchev
Let’s get acquainted – maybe you’ve seen me here:
Hiring Marketing Director. Coach. Visionary. Educator. Mother. Traveler. Dreamer and explorer – that’s what my friends, colleagues and clients know me as.
My career started at 15 when I started working tourism. Normally, I was born in Varna.
While studying for my entrance exams, I already had the responsibility of managing a hotel with a 200-person staff and nearly 2,500 guests.
I graduated in International Economic Relations at the University of Svishtov, but my heart has always belonged to marketing. So I chose to do my Master’s degree in Varna, which also gave me my first opportunity to teach students.
A month after I defended my diploma thesis at the University of Economics – Varna and graduated as a specialist in “Corporate Applied Marketing”, I received an invitation to teach 551 students in MIO and Finance. I accepted without thinking about my fears of speaking in front of an audience, my lack of experience and the terror of whether I would make it – today I believe it was one of the best decisions I have ever made in my life. Many of my students then are still my friends and favorite colleagues today, and I have worked with them for over 15 years!
I am a recipient of the Woman of the Year Award (2016) in the Innovation and Technology category and a Presidential Citation for a particularly outstanding contribution to technology.
Three-time TEDx speaker. Senior business consultant on market strategies, digital transformation and growth marketing.
Creator of the Business Clinic® program and author of “The BRAVO Method”.
I have been involved in marketing for over 25 years and have worked as a consultant on nearly 1000 projects including:
- The campaign for the MultiSport entry on the Bulgarian market.
- Raiffeisenbank‘s employer branding campaign before its sale to KBC Bank
- Strategic marketing and business planning for global company HUMANA People to People.
- Marketing services for TechTour, a Brussels-based consultancy committed to pan-European investment and startup policies.
- Strategic business consulting for Luxembourg telecommunications operator POST.
And hundreds more…
The book “The BRAVO Method – Marketing Masterclass” contains 416 pages covering my 25 years of professional experience. To date, over 858 experts have been trained in the method.

I wish you pleasant reading!

P. S. The BRAVO Method – Marketing Masterclass is suitable for beginners and advanced marketing professionals, for students and consultants, for entrepreneurs and owners of small, medium and even global businesses.
how the BRAVO method works
Business development, sales, marketing, coaching and applied psychology – who says you can’t have it all?!
BRAVO is an acronym that goes far beyond praise for a job well done. Each of BRAVO’s letters is a key element of a business development and growth strategy – tested and validated over the last 25 years of my professional experience to reach you today and completely change your life.

Brand Purpose: Values and Motivation
Identify your corporate philosophy, mission, vision and goals and turn them into a long-term business development strategy.

Relevant Audience: relationships and partnerships
Find your Ideal Customer – their needs, fears and desires and make them an offer they can’t resist.

Archetype Marketing: psychology and archetypes
Master the language of symbols, applied psychology and archetypes to build your brand personality and tell stories that sell.

Value Proposition

Omni-Channel Experience
A user experience that makes you fall in love or how. to put the customer at the center of the business and win their heart forever.
marketing tactics without “general” talk
There is no industry you can’t conquer and take over
“The BRAVO Method” is the most complete, comprehensive and professionally prepared self-study program focusing on business development and strategic marketing. It includes a workbook, a year-long coaching program with maps, and a mentoring program.
И makes absolutely no difference whether you are a restaurateur, a retailer, a tailor, a dentist, an influencer or you want to start a business that has no analogue in Bulgaria.
Because the truth is this…
When you want to learn a craft you go to someone who actually knows what they are doing and can demonstrate their skills first hand.
Same with marketing…
If you really want to to prosper and be a leader in your industry…
It is then through “The BRAVO Method” that I will give you the fundamental principles to map out your completely individual marketing plan in the best possible way, respecting the intricacies of your niche and show you exactly how to do it – STEP BY STEP.
when experience matters
Practical advice instead of theory …
This book is the result of my many years of experience in the marketing circles in Bulgaria and abroad, and by publishing it, I stake my reputation and my name.
It reveals my own path, which is quite similar to yours – a budding entrepreneur looking for a way to gain more time, competitive advantage, high profits and significant success.
Thanks to the lessons in the book, I was able to become a global consultant with an international reputation.
But despite all these guarantees, it’s normal to doubt my generosity.
I see…
It’s hard to trust anyone in today’s world. People are always looking for the quickest way to get money out of you without offering anything in return.
Most often when we turn to so-called “specialists”, we waste time in unnecessary nerves and bad results. I too have been a victim of empty promises.
And to prove to you that you won’t go wrong if you trust me… I give you my satisfaction guarantee as a gesture of goodwill.
So it’s up to you to accept and take the decisive step towards success.
Order the BRAVO Method today to be sure you are investing your time and effort in a methodology that will bring you the most desirable results.
satisfaction guarantee
You get an absolute 30-day money back guarantee!
Here’s how it works: order the book and read it to chapter 11 (page 221).
If for any reason (or just because) you decide that the tactical advice offered in the book can’t be applied to your business – just call or email us and say you want your money back.
I’ll pay you back every penny!
No unnecessary questions and explanations. Without filling in declarations and so on. No hassles…
YOU DON’T EVEN HAVE TO RETURN THE BOOK!
Yes, exactly. You can keep ” The BRAVO method” forever. Strange isn’t it?
Where does this generosity come from?
It is very simple. At this point, anyone who has purchased the book, read it all the way through, and followed the step-by-step methodology… has definitely expanded their knowledge of marketing and business development as seen in the reviews earlier.
That is why I am completely sure and convinced of the quality of the product and its added benefits for you and your business! After all, I have worked for over 25 years to perfect and share it.
Got more questions?
Send email to hello@ivatanasova.com
Frequently Asked Questions
Who is the BRAVO Method suitable for?
The program is suitable for start-up entrepreneurs, marketing and business consultants, owners of small and medium-sized companies, and marketing managers in large corporations.
Do I need to have prior knowledge of marketing to benefit from the “BRAVO Method”?
Not required as the program provides knowledge from the basics to advanced marketing strategies.
How long does the BRAVO Method training take?
If you read the book “The BRAVO Method – A Marketing Masterclass”, it will take you less than 12 weeks to transform your business.
If you want to make the most of the long-term effects and results – I recommend you also complete the business coaching program “The Hidden Key of the BRAVO Method”, which will take you about a year.
What resources does the BRAVO Method provide?
In addition to the book and coaching program, you also get access to a rich palette of templates on how to build an effective landing page, sales funnels, your Ideal Client Profile, and additional self-study materials.
Are there real examples and case studies in The BRAVO Method?
Yes, the book includes strategies and tactics proven in real business settings and projects around the world. Applicable to the Bulgarian market and when going global.

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![[Diary]: The BRAVO Method in Action - 108 Days to Change in Your Business](https://ivatanasova.com/wp-content/uploads/2024/01/BRAVO-Dnevnik-420x420.png)
