Business clinic®️

Empower Your Business Today, Lead the Market Tomorrow


I’m Ivelina, and for over 25 years, I’ve been dedicated to serving as an Interim Chief Marketing Officer and Business Consultant. My journey is not just about fostering business development; it’s about charting new courses towards success.


Join me in this journey of business transformation and let’s unlock the full potential of your business together.

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years of work experience


consulted companies 


work experience in hours

172 500

trained experts in the BRAVO framework


Your Gateway to Global Business Expansion

Welcome to my world at Business Clinic®

Welcome to Business Clinic®️, a transformative journey underpinned by the BRAVO Framework, which ensures that businesses don’t just grow in size, but also in value, impact, and resonance. With Business Clinic®️, businesses are not just developed; they’re elevated.

The outcome? A resonating message, doubled sales, and the evolution of regular businesses into global phenomena.

Having elevated over 850 companies across Bulgaria, the DACH region, the U.S., and the UK, my approach is proven

What I offer?

✅ Results-Focused: I specialize in implementing proven strategies that deliver visible, impactful results and substantial returns on investment.
✅ Deep Knowledge: My approach is grounded in a rich history of successful marketing campaigns, spanning a diverse range of industries.
✅ Smart Planning: I excel in developing customized strategies, informed by thorough market analysis, competitive insights, and forward-looking trend predictions.
✅ Interim CMO Expertise: I integrate seamlessly into your team, providing the leadership and expertise needed to drive immediate growth and transformative change.
✅ New Income Streams: For startups seeking up to $300K, or FMCG companies looking for new distribution channels, I offer targeted solutions to open up lucrative revenue opportunities.

My passion also lies in empowering women in business, promoting personal growth, economic empowerment, and aiding in the reduction of domestic violence.

The choice is yours. Will your business blend into the background, or will you step into the spotlight of success? With my expertise and the innovative BRAVO Method, we can take your brand to unprecedented heights. Reach out today and start your journey towards business excellence and meaningful change.

Ivelina Atanasova – Genchev

Building and Growing Great Companies | Author of „The Bravo Method: Mastering The Art of Successful Marketing“ | Business Strategist Focused on Impactful Marketing.



embark on a transformative journey with the BRAVO Method

BRAVO Framework: It’s not just a strategy; it’s the blueprint for branding brilliance.

  • Customized Development with Purpose

BRAVO as Brand Purpose. Business Clinic®️ harnesses the „Brand Purpose“ element of BRAVO to tailor a development plan for your business. It’s not about fitting into a mold; it’s about understanding and amplifying the unique ‘why’ of your brand. This means every strategy deployed has a deeper alignment with your brand’s essence and vision.

  • Strategic Audience Engagement

BRAVO as Relevant Audience. Business Clinic®️ doesn’t just target an audience; it engages the right audience. Utilizing the „Relevant Target Audience“ principle, it meticulously identifies who your ideal customers are, ensuring that every business development effort is laser-focused and optimally impactful.

  • Identity Reinforcement

BRAVO as Archetype Branding. With Archetype Branding, Business Clinic®️ crafts a distinctive brand narrative. This ensures that as your business scales and diversifies, your brand identity remains strong, coherent, and emotionally resonant.

  • Value-Driven Growth

BRAVO as (unique) Value Proposition. The program employs the „Value Proposition“ tenet to ensure that as your business grows, the market clearly understands and appreciates your unique offerings. This differentiation is key in driving not just growth, but value-centric growth.

  • Unified Brand Experience

BRAVO за Omni-Channel. In today’s fragmented digital landscape, consistency is crucial. Business Clinic ensures, through the „Omni-Channel Presence“ principle, that every touchpoint, be it online or offline, delivers a cohesive and engaging brand experience.

*BRAVO Framework is my own framework. Born from 25 years of strategic marketing, archetype branding, and sales expertise. The book, BRAVO Method: Marketing Strategies for Sustainable Growth is available for pre-order on Amazon.

my manifesto as a „marketing director“ and consultant

From start-up companies to business leaders

In a world where branding often blends into the background, I present a guiding light to distinction and achievement. Step into a partnership that transcends the ordinary. Elevate your brand, your vision, and your results.

A Proven Blueprint for Brand Strength and Identity

My proprietary methodology, recognized and celebrated with numerous accolades and awards.

Value-driven strategy

Promising assured sales growth and optimized business operations. I offer solutions that work, anchored in clear, achievable objectives.

Sales Funnel Mastery

Delving deep into the mechanics of successful sales funnels, I illuminate the path to monetization, even before a product graces the market.

Stories That Sell

Beyond mere tales, I craft compelling value propositions, weaving narratives that not only resonate but actively sell… for my valued clients.

Strategy and Planning

Grounded in the belief of sustainable business growth, I specialize in formulating strategies that deliver unparalleled value.

Marketing and IT Support - Team Management

At the heart of every success lies a cohesive, empowered team. I champion the creation and nurturing of teams that align, engage, and achieve together, ensuring a thriving and synergistic work environment.

business clinic®️ and team management

Neuro-agility Profile™️ Advance+

Do you want to understand the individual profile of everyone in your team, or perhaps your own, to learn more easily and effectively, to reduce the rate of human errors made, and to recognize your own talents as a team leader and those of others in the group?

Do you want to feel happy, rather than tired and frustrated, when you are in the office?

All of this is possible with Neuro-Agility Profile™️ Advance+. Suitable for personal analysis as well as team assessment and evaluation.

business clinic®️ and branding

Archetype Marketing

The choice for your business is clear. Will it blend into the background, or step into the spotlight of success? With my expertise and the innovative BRAVO Method at Business Clinic®️, we can elevate your brand to unprecedented heights. 

Utilize the 12 archetypes to narrate your business story, win the hearts of your customers, and boost your sales.

A business theory grounded in C.G. Jung’s teachings, bridging the subtle line between symbols, the subconscious, and human emotions. Intrigued? Reach out for an offer.

business clinic®️ for individuals 

Online coaching, mentoring and individual marketing trainings

The online format of „Business Clinic“®️ for individuals allows you to work independently, following every step of the program at a pace and schedule that suits you.

„Business Clinic“®️ Online empowers you to either build a profitable business from scratch or amplify the earnings of your existing one, offering access to:

✅ Personalized mentoring and business coaching program
✅ A self-paced journal program.

Seeking growth? Dive into my tailored solutions. Reach out today to start your journey towards business excellence and meaningful change.

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