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Interim chief marketing officer


Hiya. I’m Iva (for all my friends and clients) a.ka. Ivelina Atanasova – Genchev. A result-driven and high-impact business strategist with over 20 years of professional experience in digital transformation and growth marketing, passionate about building and growing great companies.

About meget call

which are my super-powers?

ArchetyPE Branding and Growth Marketing


happy customers

years of experience

working hours

The best recommendation remains a success

You Might Have Seen Me On

tedX logo Home
john atanasoff Home
london tech advocates Home
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bloomberg tv Home
ivelina atanasova genchev

we both know you deserve the best

Hire me as an Interim Chief Marketing Officer

Obsessed with KPIs and delivering a “performance guarantee”, my mantra is “strategy + creativity = love brand“.

I guarantee up to 30% improvement in you annual financial results, if you trust my methodology and reach me to work together at

there is always a solution

Mentorship and Training

Working with me will empower you to become more confident and more aware about your business goals and how to achieve them.

Based on a personal neuroscience assessment, the mentorship program delivers a bundle of a business and marketing training, training in leadership skills and a bunch of 108 daily business challenges to master your personal talents and strengths and develop a global business brand in less than 108 days! Wanna know more, click the button bellow. 

ivelina atanasova genchev 04 Home

individual approach

Business Clinic®️

My Business Clinic®️ program is based on 20 years of experience in marketing and business development in B2B, B2C, B2G sectors. Focused on Growth Marketing, Brand Management, Communications, Digital Transformation, and Business Innovations, it offers a tailor-made approach and satisfaction guarantee.

Suitable for small and mid-sized companies. Enterprises in crisis. Enterprises aiming to enter new markets and expand. If you want to quickly reconfigure your sales processes and change your priorities.If you need to overcome the brain blockages of your teams and increase their productivity.

self-made entrepreneur and consultant

Companies founded by me

My first company. Founded in 2008,  newtrend is an award-winning business clinic® that combines technology, design & media to build advanced connections between brands and people.


Social enterprise on a mission to inspire and attract more girls and young women into the ICT industry, entrepreneurship, and science to thrive in life. Awarded amongst the 80 most innovative companies in Europe.

Women-In-Tech Bulgaria

Local ambassador and a management team member of Women in Tech – an international non-profit organisation represented on 6 continents on a mission to close the gender gap and to help women embrace technology

feedback and recommendations

What people say about me

“Over the last four years I have had the opportunity to work closely with Ivelina and I can sum up my impressions in three words – trust, creativity, professionalism.”
Desislava Miteva

Executive Director, Bulgarian - British Business Association

“I have had the opportunity to work with Ivelina on several projects and I know she is not just a visionary, but a true leader who can see the “big picture” and deliver effective and workable solutions according to the agreed terms and conditions.”
Tsvetelina Nenkova

Marketing Manager,

“Ivelina is a person of action and an outstanding leader. I believe that while I was her intern at I was able to develop my copywriting and marketing skills to a great extent and I am happy to know her. “
Stilyan Zaporozhanov


“Not only is Ivelina broad-spectrum as an expert, she is incredibly creative and can be helpful with things you might not even suspect. Inspiring, competent and an amazing professional, Ivelina always takes on the most challenging projects to bring them to a successful outcome. “
Alain Popovoc

Marketing Director, WeHugIt - Switzerland



20% of your payment will be donated to educational initiatives of DigitalKidZ®️ Foundation to support elementary children improve their digital literacy to thrive in life and/or Women In Tech®️ – Bulgaria to

 inspire and support the female entrepreneurship.

DigitalKidZWomen In Tech