From start-ups to global business leaders
I am Ivelina Atanasova-Genchev – strategic business consultant, creator of the BRAVO™ Method, and a person who believes that sustainable business growth is not a matter of luck, but of a clear system and a precise strategy.
I created the BRAVO™ Method because I believe that when a business has a clear direction and a working structure, success is not a matter of luck. This method isn’t just a framework – it’s the way I think, structure and build companies.
I have 25 years of professional experience with 850+ projects in Bulgaria, UK, Germany, USA. I have worked on some of the most interesting IPO strategies for 2024 and 2025, with clients on six continents. I have an Executive MBA from Vienna and a strong focus on strategic marketing, sales funnels and archetypal marketing.
But most importantly: I know how to guide people and companies through complex periods of growth so they emerge stronger, aligned and ready to scale.
If you’re looking for a partner who will not only understand your business, but give you a working model for growth and a strategic framework for sustainable success, I’d love to connect.
My professional experience in numbers
25 years
experience in marketing
850+
project brand
2500+
trained specialists
20+
Awards
It was not by chance that they trusted me
Ask me for testimonials from clients and companies I’ve worked with.
Increase your sales 3x in 12 weeks
For the first time my methodology is published in book format. “The BRAVO Method – Marketing Masterclass” brings together the essence of 25 years of practical experience and dozens of real case studies from my work with companies in different markets.
The book is accompanied by a personal work journal and business coaching program that will show you step-by-step how to implement my process – from taking the first steps to building and running a business organization capable of generating millions.
![[Book]: The BRAVO Method - Marketing Masterclass](https://ivatanasova.com/wp-content/uploads/2023/05/bravo-method-kniga-1-420x420.png)
![[Diary]: The BRAVO Method in Action - 108 Days to Change in Your Business](https://ivatanasova.com/wp-content/uploads/2024/01/BRAVO-Dnevnik-420x420.png)
In the media
Senior business consultant with nearly 25 years of experience in market strategy, digital transformation and growth marketing. Winner of the Woman of the Year – Innovation and Technology Awards and the President’s Award for Public Contribution in the IT Sector. Three-time TEDx speaker, mentor and active advocate for technology evolution and innovation.
My social mission is to create access to technology, education and economic empowerment opportunities for women. I lead Women In Tech® & Leadership – Bulgaria and as part of the international economic dialogue I am an ambassador for the British Chamber of Commerce in Brussels.
without “general talk”
Business Development and Marketing
Through my proprietary Business Clinic® program and the BRAVO™ Method, I help companies build not just marketing strategies, but sustainable business models with measurable sales growth.
I focus on overall business development – from positioning and marketing automation to team optimization and strategic scaling. I work as an external marketing director (Fractional CMO) and am committed not just to a campaign, but to a long-term outcome.
If you’re looking for a partner to help you structure your marketing, improve your team’s performance and increase your revenue – let’s talk.
My mission is to support your business not just with ideas, but with real change – in thinking, in approach and in results.
📩 The first 30 minutes of consultation are completely free.
Marketing services and business consulting
My life’s mission is about creating and managing business organizations that contribute to the economic empowerment of women through information and communication technology and access to quality education from a young age.
Marketing Director for Hire
Let me change the effectiveness of your marketing strategy by hiring me for 12 to 24 months.
Managing marketing teams
Increase the productivity and creativity of your marketing and digital team by effectively managing and developing their personal talents, focused on exceptional results.
Business Coaching
Unlock the full potential of your business with personalized coaching that transforms your vision into real results and sustainable growth. In less than 5 individual sessions.
Developing sales funnels
Increase your business conversions and business performance with customized sales funnels.
Mentoring
Expand your skills and accelerate your professional progress with expert mentoring. Neuroagility Advanced Profile+ to identify personal talents.
Digital transformation of business
Transform and modernise your company with a targeted digital transformation.
Commercial representation
If you sell FMCG products and are looking to expand distribution channels, including partnering with the right marketplace or new trade and business partners, this service is for you.
Business Clinic
This service is for companies looking to improve their business potential and their company’s financial valuation, whether they are facing an acquisition, merger, seeking financing or business growth.
Investment financing
If you are a startup company developing an innovative product and looking for funding up to 300,000 euros, I can assist you with investor presentations and company and documentation preparation.
marketing tactics without “general” talk
Individual approach and measurable effectiveness
As a long-time fan of Agile methodologies, I introduce each new project with interactive workshops and strategy sessions with the management team. I work with techniques like LEGO® Serious Play® that break down thinking, build trust, and bring to the surface key ideas and roadblocks that often remain hidden in standard meetings.
Right from the initial phase, we go through prototyping, testing and validating each marketing idea so that when we get to investing in advertising – we can be sure that it is well-founded, strategically aligned and result-oriented.
Additionally, I offer to build an individual Neuro-agility profile for each team member, which allows to increase motivation, improve communication and maximize the strengths of each professional.
To me, it’s not just marketing – it’s a building process.
when experience matters
Consultant Practitioner …
I specialize in creating and managing customized business programs focused on development, restructuring and sustainable growth. I work with companies in important transitional phases – from start-up to entering external markets or scaling.
I support your business in:
- entering new markets (USA, UK, DACH and Balkans);
- creation and validation of an innovative product portfolio;
- testing new concepts before real investment;
- Developing marketing teams and building a personal brand for consultants and experts;
- working with archetypal marketing and strategic positioning.
Before becoming a business consultant, I created and managed several sustainable businesses – newtrend.agency (Business Clinic® for Digital Transformation), DigitalKidZ®, and the Bulgarian branch of the global movement Women In Tech® & Leadership – Bulgaria.
I have many years of experience in the B2B, B2C and B2G sectors, as well as a deep understanding of the markets in Bulgaria, Serbia, Kosovo, Romania, Germany, Austria, Belgium, UK and USA.
I have received numerous awards, including an award from the President of Bulgaria for a particularly high public contribution to the development of computer science.
feedback and recommendations
What people who have worked with me say
In recent years I have had the opportunity to work closely with Ivelina and I could sum up my impressions in three words – trust, creativity, professionalism.
Ivelina is a person of action and an outstanding leader. I believe that while I was her intern at newtrend.agency I managed to develop my marketing skills to a great extent and I am happy to know her.
“Raiffeisenbank Bulgaria EAD recommends Ivelina Atanasova – Genchev as a loyal partner who demonstrates high levels of work ethics, readiness to cooperate at any time, speed, flexibility, innovative and creative thinking.
Responsive, resourceful, “brimming” with interesting marketing ideas and willing to help with anything! I remain eternally grateful for the advice, support and personal touch!
