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![[Workshop]: LEGO Serious Play](https://ivatanasova.com/wp-content/uploads/2025/06/BRAVO-Method-by-Ivelina-Atanasova-Genchev_lego-serious-play-1.png)
[Workshop]: LEGO Serious Play
Price range: 434.60 € through 1560.00 €
LEGO® Serious Play® is a facilitated process where you use LEGO bricks to visualise ideas, model problems and find solutions. The method unlocks creativity, clarity and deep strategic thinking – especially valuable in the process of creating a marketing strategy.
LEGO® Serious Play® workshop price includes:
- individual or group facilitation (up to 8 people)
- complete session design process (scenario preparation, objectives, structure)
- facilitation within 4 hours
- training materials and working template for marketing strategy
- provision of LEGO set(s)
…the price depends on whether it is an individual session or a team workshop.
LEGO® Serious Play®
LEGO® Serious Play® combines visual thinking with business logic, designed to translate unconscious ideas, internal blocks and strategic intentions into clear visual patterns and goals. It’s especially valuable when creating a marketing strategy because it helps you see not just what you’re communicating, but what meaning it brings to you, your brand and your customers.
Clarity and focus
The method helps to visualize abstract ideas, blockages and business challenges. This leads to faster decision making based on clarity rather than guesswork or emotion.
New products and services
The method unlocks out-of-the-box thinking and enables the generation of new ideas – ideal for creating innovative products, offers and approaches to the market.
Productisation of services
LEGO® Serious Play® is extremely effective in productization – when you want to transform knowledge, services or concepts into clear, structured and marketable products.
Results you can expect
LEGO® Serious Play® doesn’t provide template solutions, but helps you build your own strategy – visually, consciously and step by step. The method unlocks creativity, clarity and new perspectives that are hard to achieve through traditional formats.
Here are the results my clients achieve:
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Clear and structured marketing strategy – see the “big picture” and make more confident decisions
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Create new products and offers – unlock ideas that have not been spoken or formulated before
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Service and knowledge productization – turn your expertise into concrete products with clear value and pricing
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Improved team communication – especially in group sessions where a shared understanding and vision is built
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A stronger connection between business logic and personal vision – a strategy that reflects not only the market, but also yourself
Most participants said it was the first time they really saw their business – not just thought about it.
unlock your creativity and gain a competitive advantage
How to prepare before a LEGO® Serious Play® workshop and how will it go?
01
Before the consultation: clarity
LEGO® Serious Play® requires no prior skills or “creative thinking” – but the more honestly you enter the process, the more meaningful the result will be.
Formulate in a few words or a sentence: what is not working as expected? This could be in sales, communication, offers or positioning and what you want to achieve. For example, “I want more clarity on how to structure my offers” or “I’m looking for a new product idea to complement my current portfolio.”
02
Getting to know the process
Before the session begins, I’ll introduce you to the LEGO® Serious Play® method – how it works, what to expect, and why it’s so effective. You’ll understand how we use our hands, thinking and imagination to reach strategic conclusions that usually remain hidden in classic conversation.
The method is fully adapted for individual work and combines business logic with personal intuition.
03
Facilitated workshop (up to 4 hours)
We’ll go through a series of tailored exercises where you’ll build visual models of your business, audience, offers, messages and processes. Each model will be discussed, analyzed and translated into specific strategic takeaways.
After the session you will receive a summary, additional resources and – if you wish – a follow-up consultation to upgrade your business and marketing strategy using the BRAVO method™️.
04
Upgrade to the BRAVO method™️ - optional
The marketing consultation focuses on the external side of the business – you get specific guidance on how to present your product, what channels to use, how to attract customers and how to improve your sales through communication and positioning.
Business coaching takes a deeper look at the structure of your business – working on your vision, strategy, management, processes, team and personal decision-making style to build a sustainable growth model. When combined, business coaching creates the solid foundation and direction, and marketing consulting builds on that with specific actions that are aligned with that foundation.
05
Evaluation of results
Each session ends with an evaluation of the results achieved to plan the next steps and approaches for your business development.
DEVELOPMENT AND GROWTH
When to schedule a LEGO® Serious Play® workshop?
LEGO® Serious Play® is most useful when you need not just ideas, but clarity, synchronicity and direction. Plan a workshop when:
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You are entering a new phase of development – entering a new market, a new product, a new vision.
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There is tension, stagnation or lack of clarity in the team – and you want an open but structured conversation.
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You are preparing a marketing strategy and you want it to reflect real potential, not templates.
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You want to productize a service or idea, but you’re not sure how to give it form and value.
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You have an important meeting with investors, partners or an external market and need strong positioning.
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You have a great product, but you don’t know how to dress it up in a strong message that resonates with the right audience.
The workshop creates a safe space for deep thinking and quick breakthroughs – visually, emotionally and strategically.
more than a game with blocks
Who LEGO® Serious Play® is right for
LEGO® Serious Play® workshops are for people who want more than just another template. They are suitable if:
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Are you a business owner, solo entrepreneur or expert who wants to see the big picture and make strategic decisions with confidence
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You are creating a new product, service or offer, but are unsure how to structure and position it
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You want to turn your knowledge and experience into a working product (productization) that brings clarity and value
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You need a new approach to your marketing strategy that reflects the reality of your business – not someone else’s models
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You want to unleash your creativity and think “hands on” to unlock new ideas that can’t be thought up in Google Docs
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Looking for a clear structure but don’t want to sacrifice your personal style, vision and personality
LEGO® Serious Play® is not a mass product. It’s a method for people who are looking for depth, clarity, and a workable strategy.
