[\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.21.0″ _module_preset=”default” custom_padding=”16px||7px|||” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” max_width=”850px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ text_font=”||||||||” header_font=”||||||||” header_2_font=”Playfair Display|700|||||||” header_2_font_size=”38px” header_2_letter_spacing=”1px” header_2_line_height=”1.4em” header_3_font=”Poppins|700||on|||||” header_3_text_color=”#edbb5f” header_3_font_size=”14px” header_3_letter_spacing=”1px” header_3_line_height=”2em” text_orientation=”center” max_width=”7000px” locked=”off” global_colors_info=”{}”]\n
the best is yet to come<\/span><\/h3>\nWhat if you have a marketing director by your side who thinks like a co-founder?<\/span><\/h2>\n[\/et_pb_text][et_pb_divider color=”#000000″ divider_weight=”2px” _builder_version=”4.22.2″ max_width=”60px” module_alignment=”center” height=”2px” locked=”off” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]\nHello,<\/em><\/p>\nShould I tell you that hiring a “marketing director for hire” is not just a temporary solution, but a strategic move that can change the direction of your business?<\/em><\/p>\nI am Ivelina – the creator of the BRAVO\u2122 method, which is successfully applied by over 800 companies, including IPO projects in Bulgaria and the UK. I manage two offices of my marketing agency – in Bulgaria (Sofia) and Belgium (Brussels). I work with companies that are at a crossroads – ready to grow but in need of clarity, alignment and a true partner. <\/em><\/p>\nI come with experience, but I don’t hide behind titles. I come with structure, deadlines and results. <\/em><\/strong><\/p>\nWithin the first 3 to 6 months of working together, the businesses I work with achieve on average between 30% and 45% better returns on their marketing efforts.<\/strong> Some go into new markets. Others increase sales without increasing budget. What they have in common is that they start with strategy, not chaos. <\/em><\/p>\nBRAVO\u2122 <\/em>is not a theoretical model. It’s a practical system that structures your business around why you exist, who you help, and how you do it better than others. <\/em><\/p>\nWhat I do is not marketing in the classical sense. It’s cleaning up the messages, the channels, the processes, and everything superfluous so your business can start working for you – instead of the other way around. <\/em><\/p>\n![\"\"](\"https:\/\/ivatanasova.com\/wp-content\/uploads\/2023\/05\/Ivelina_Atanasova_Genchev_circled.png\")
If you feel it’s time for a bolder decision and want a partner who will come in with full commitment – book your free first consultation. We’ll look at where you are, where you want to get to and how to build the bridge between the two. <\/em><\/p>\n![\"\"](\"https:\/\/ivatanasova.com\/wp-content\/uploads\/2023\/09\/ivelina.png\")
<\/em><\/p>\n<\/em><\/p>\n<\/em><\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Problem and Solution” _builder_version=”4.27.4″ background_color=”#f5f5f5″ custom_padding=”44px|0px|44px|0px|true|” hover_enabled=”0″ locked=”off” global_colors_info=”{}” background_enable_image=”off” sticky_enabled=”0″][et_pb_row use_custom_gutter=”on” gutter_width=”4″ _builder_version=”4.21.0″ custom_padding=”3px|||||” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.24.2″ text_font=”||||||||” header_font=”||||||||” header_2_font=”Playfair Display|700|||||||” header_2_font_size=”38px” header_2_letter_spacing=”1px” header_2_line_height=”1.4em” header_3_font=”Poppins|700||on|||||” header_3_text_color=”#edbb5f” header_3_font_size=”14px” header_3_letter_spacing=”1px” header_3_line_height=”2em” text_orientation=”center” background_layout=”dark” max_width=”700px” module_alignment=”center” global_colors_info=”{}”]\nmy commitments as “marketing director” and consultant<\/span><\/h3>\nFrom startups to business leaders<\/span><\/h2>\n[\/et_pb_text][et_pb_divider color=”#000000″ divider_weight=”2px” _builder_version=”4.21.0″ max_width=”60px” module_alignment=”center” height=”2px” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Ready-made formula for a strong brand and identity” use_icon=”on” font_icon=”||fa||400″ icon_color=”gcid-e6f8585f-043d-4f05-ad96-fb05b9e45208″ icon_placement=”left” image_icon_width=”50px” _builder_version=”4.21.0″ _module_preset=”default” header_font=”|700||||on|||” header_font_size=”20px” global_colors_info=”{%22gcid-e6f8585f-043d-4f05-ad96-fb05b9e45208%22:%91%22icon_color%22,%22icon_color%22%93}”]\nAn original methodology that has won dozens of awards and prizes.<\/span><\/p>\n[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Added value strategy” use_icon=”on” font_icon=”||fa||400″ icon_color=”gcid-e6f8585f-043d-4f05-ad96-fb05b9e45208″ icon_placement=”left” image_icon_width=”50px” _builder_version=”4.21.0″ _module_preset=”default” header_font=”|700||||on|||” header_font_size=”20px” global_colors_info=”{%22gcid-e6f8585f-043d-4f05-ad96-fb05b9e45208%22:%91%22icon_color%22,%22icon_color%22,%22icon_color%22,%22icon_color%22,%22icon_color%22,%22icon_color%22%93}”]\nGuaranteed increase in sales and optimized business processes.<\/span><\/p>\n[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Working solutions and set goals” use_icon=”on” font_icon=”||fa||400″ icon_color=”gcid-e6f8585f-043d-4f05-ad96-fb05b9e45208″ icon_placement=”left” image_icon_width=”50px” _builder_version=”4.21.0″ _module_preset=”default” header_font=”|700||||on|||” header_font_size=”20px” global_colors_info=”{%22gcid-e6f8585f-043d-4f05-ad96-fb05b9e45208%22:%91%22icon_color%22,%22icon_color%22,%22icon_color%22,%22icon_color%22,%22icon_color%22,%22icon_color%22%93}”]\nI only work with pre-set performance criteria -KPI.<\/span><\/p>\n[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.21.0″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Sales funnels” use_icon=”on” font_icon=”||fa||400″ icon_color=”gcid-e6f8585f-043d-4f05-ad96-fb05b9e45208″ icon_placement=”left” image_icon_width=”50px” _builder_version=”4.21.0″ _module_preset=”default” header_font=”|700||||on|||” header_font_size=”20px” global_colors_info=”{%22gcid-e6f8585f-043d-4f05-ad96-fb05b9e45208%22:%91%22icon_color%22,%22icon_color%22,%22icon_color%22,%22icon_color%22,%22icon_color%22,%22icon_color%22%93}”]\nI know the secrets of successful sales funnels and will show you how you can make money before you have a product.<\/p>\n[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Stories that sell” use_icon=”on” font_icon=”||fa||400″ icon_color=”gcid-e6f8585f-043d-4f05-ad96-fb05b9e45208″ icon_placement=”left” image_icon_width=”50px” _builder_version=”4.21.0″ _module_preset=”default” header_font=”|700||||on|||” header_font_size=”20px” global_colors_info=”{%22gcid-e6f8585f-043d-4f05-ad96-fb05b9e45208%22:%91%22icon_color%22,%22icon_color%22,%22icon_color%22,%22icon_color%22,%22icon_color%22,%22icon_color%22%93}”]\n
I’m skilled at creating a value proposition for the client and telling stories that sell … for my clients.<\/p>\n[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Strategy and planning” use_icon=”on” font_icon=”||fa||400″ icon_color=”gcid-e6f8585f-043d-4f05-ad96-fb05b9e45208″ icon_placement=”left” image_icon_width=”50px” _builder_version=”4.21.0″ _module_preset=”default” header_font=”|700||||on|||” header_font_size=”20px” global_colors_info=”{%22gcid-e6f8585f-043d-4f05-ad96-fb05b9e45208%22:%91%22icon_color%22,%22icon_color%22,%22icon_color%22,%22icon_color%22,%22icon_color%22,%22icon_color%22,%22icon_color%22%93}”]\n
I believe in sustainable business development and am able to create value-added strategies.<\/p>\n[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ theme_builder_area=”post_content” _builder_version=”4.27.4″ _module_preset=”default” background_color=”#F24D24″ hover_enabled=”0″ sticky_enabled=”0″][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” theme_builder_area=”post_content” max_width=”850px” module_alignment=”center” hover_enabled=”0″ sticky_enabled=”0″][et_pb_column _builder_version=”4.27.4″ _module_preset=”default” type=”4_4″ theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ text_font=”||||||||” header_font=”||||||||” header_2_font=”Playfair Display|700|||||||” header_2_font_size=”38px” header_2_letter_spacing=”1px” header_2_line_height=”1.4em” header_3_font=”Poppins|700||on|||||” header_3_text_color=”#edbb5f” header_3_font_size=”14px” header_3_letter_spacing=”1px” header_3_line_height=”2em” text_orientation=”center” max_width=”7000px” hover_enabled=”0″ locked=”off” global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]\n
who is ivelina atanasova – genchev<\/span><\/h3>\nProfessional experience and expertise – brief introduction<\/span><\/h2>\n[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” theme_builder_area=”post_content” sticky_enabled=”0″ hover_enabled=”0″]\nIvelina Atanasova – Genchev is a senior business consultant in market strategies, digital transformation and growth marketing with over 25 years of experience. She is the founder of BRAVO Method<\/a><\/span>\u2122\ufe0f<\/em> – a holistic business system that combines coaching, neurobiology and strategic marketing to build sustainable companies and inspiring organizational cultures in alignment with personal values. <\/p>\nHe holds an Executive MBA from Central European University, Vienna<\/strong>, is a certified Neuro Agility Profile\u00ae<\/strong> and <\/strong>LEGO\u00ae Serious Play\u00ae facilitator<\/strong>.<\/strong><\/p>\nIvelina is the founder and managing director of Newtrend Agency<\/a><\/span>with offices in Sofia, Brussels and Bangkok. The company operates as a “Business Clinic”\u00ae, <\/em>specializing in strategic marketing, product innovation and business consulting in preparation for IPO and VC fund financing – Series A and B (from 2 to 100+ million euros). She works with growing and public companies undergoing <\/strong>digital transformation and <\/strong>global expansion<\/strong>.<\/strong> <\/p>\nAuthor of the theory of “digital children” and founder of the initiative DigitalKidZ<\/a><\/span>\u00ae\ufe0f: Open Source School, focused on innovation in education and STEM learning. Co-founder and president of the Bulgarian branch of the global organization Women in Tech\u00ae\ufe0f & Leadership<\/a><\/span>where she develops leadership programs for women. <\/p>\nShe has received a number of prestigious awards, including Woman of the Year (2016) in the category of Innovation and Technology and an award from the President of the Republic of Bulgaria for her contribution to computer science.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” background_enable_pattern_style=”on” background_pattern_style=”tufted” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/ivatanasova.com\/wp-content\/uploads\/2025\/05\/Ivelina-Atanasova-Genchev-Business-Brands.png” title_text=”Ivelina Atanasova Genchev Business Brands” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.21.0″ _module_preset=”default” custom_padding=”16px||12px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” max_width=”850px” custom_margin=”-66px|auto||auto||” custom_padding=”104px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.2″ text_font=”||||||||” header_font=”||||||||” header_2_font=”Playfair Display|700|||||||” header_2_font_size=”38px” header_2_letter_spacing=”1px” header_2_line_height=”1.4em” header_3_font=”Poppins|700||on|||||” header_3_text_color=”#edbb5f” header_3_font_size=”14px” header_3_letter_spacing=”1px” header_3_line_height=”2em” text_orientation=”center” max_width=”7000px” locked=”off” global_colors_info=”{}”]\n
no success is accidental<\/span><\/h3>\nMy success story<\/span><\/h2>\n[\/et_pb_text][et_pb_divider color=”#000000″ divider_weight=”2px” _builder_version=”4.22.2″ max_width=”60px” module_alignment=”center” height=”2px” locked=”off” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]\nMy career started back in 2000 when I was 15 years old and started working in tourism. My desire then was simple – to improve my German and English. Little did I know that just three years later, while studying for my university entrance exams and travelling around the country to apply to university, I would be running a hotel with a staff of 200 and nearly 2,500 guests. <\/em><\/p>\nI enrolled in Svishtov to study International Economic Relations, only to discover two years later that my true passion is marketing.<\/em><\/p>\nI was studying and working at the same time. I gave birth to my son. I loved motherhood and the time I spent with him. I became certified as a lactation consultant and volunteered with La Leche League, where I supported other mothers in their first months with their baby. This was my first exposure to what I would later call “business with a mission.”<\/strong><\/em><\/p>\nWhen I finished my bachelor’s degree in 2012, I transferred to a master’s program in my hometown – Varna. The year I graduated, I was invited to teach at the University of Economics – Varna. My students were exactly 551 people – I still remember many of them by name. <\/em><\/p>\nI also remember every lecture during those first months – and every wondering with what savvy I had accepted. I had no teaching experience, I trembled every time I stood in front of an audience, my mouth was dry, and the age difference with my students was only 6 years. It took a while before they started to take me seriously. <\/em><\/p>\nYears later, I realized that it was the courage to step out of my comfort zone<\/strong>, take charge and lead despite fear and uncertainty that unlocked my entrepreneurial spirit<\/strong>.<\/em><\/p>\n<\/em><\/p>\n[\/et_pb_text][et_pb_image src=”https:\/\/ivatanasova.com\/wp-content\/uploads\/2025\/05\/img_9587_4717235678_o-scaled.jpg” title_text=”img_9587_4717235678_o” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” header_font=”||||||||” header_2_font=”Playfair Display|700|||||||” header_2_font_size=”38px” header_2_letter_spacing=”1px” header_2_line_height=”1.4em” header_3_font=”Poppins|700||on|||||” header_3_text_color=”#edbb5f” header_3_font_size=”14px” header_3_letter_spacing=”1px” header_3_line_height=”2em” text_orientation=”center” max_width=”7000px” global_colors_info=”{}”]\n\ud83d\ude80 More than 25 years of experience in strategic marketing and business growth<\/h2>\n
Today, more than two decades later, I have more than 1,000 completed projects<\/strong> under my belt. I have worked with brands that are just launching and looking for funding or validating their MVP, as well as international organizations with a presence on 5 continents and an annual turnover of over 250 million dollars. <\/em><\/p>\nAmong the projects I have led or consulted on are:<\/em><\/p>\n\n- \n
MultiSport<\/strong> ‘s strategic positioning when entering Bulgaria<\/em><\/p>\n<\/li>\n- \n
Employer Branding for Raiffeisenbank<\/strong>, prior to its acquisition by KBC<\/em><\/p>\n<\/li>\n- \n
global marketing and business planning for HUMANA People to People<\/strong><\/em><\/p>\n<\/li>\n- \n
building a communication infrastructure for TechTour – Brussels<\/strong>, focusing on investment and startup policies<\/em><\/p>\n<\/li>\n- \n
strategic consultancy for POST Luxembourg<\/strong> as well as for Varna Free University<\/strong><\/em><\/p>\n<\/li>\n<\/ul>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Feature – Image Left” _builder_version=”4.16″ custom_margin=”|||” custom_padding=”23px|0px|45px|0px||” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”4″ _builder_version=”4.16″ animation_style=”fade” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/ivatanasova.com\/wp-content\/uploads\/2023\/04\/bgsite-2012_ivelina-atanasova-genchev-winner-media.jpeg” title_text=”bgsite 2012_ivelina atanasova genchev winner – media” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.21.0″ animation_style=”fade” box_shadow_style=”preset4″ box_shadow_horizontal=”-80px” box_shadow_vertical=”50px” box_shadow_color=”rgba(12,12,12,0.03)” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”5%|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.24.2″ text_font=”||||||||” header_font=”||||||||” header_2_font=”Playfair Display|700|||||||” header_2_font_size=”38px” header_2_letter_spacing=”1px” header_2_line_height=”1.4em” header_3_font=”Poppins|700||on|||||” header_3_text_color=”#edbb5f” header_3_font_size=”14px” header_3_letter_spacing=”1px” header_3_line_height=”2em” global_colors_info=”{}”]\nmake plans to surprise yourself<\/span><\/h3>\nThe first recognition<\/h2>\n[\/et_pb_text][et_pb_divider color=”#000000″ divider_weight=”2px” _builder_version=”4.16″ max_width=”60px” module_alignment=”left” height=”2px” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.27.4″ text_font=”||||||||” max_width=”550px” global_colors_info=”{}”]\n
Teaching at university taught me to create content, structure knowledge, lead an audience and be in charge of a process – independently. Without realising it at the time, it was teaching that showed me I could build – and that proved to be the foundation of everything that followed. <\/em><\/p>\nI started a blog driven by the desire to share “thoughts on marketing” without any pretensions. Gradually markbit.net<\/strong> became an online media that won the award for “Best Online Media” in competition with bTV and Nova in 2012 and gradually grew into a newtrend.agency<\/strong><\/a> – the first ever Business Clinic\u00ae<\/a><\/strong> for digital transformation in Bulgaria. <\/em><\/p>\nIn less than ten years, and quite imperceptibly, I had transformed from a marketing specialist into a strategic business consultant.<\/em><\/strong><\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Free Consultation” _builder_version=”4.16″ custom_padding=”0px|0px|38px|0px||” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_padding=”42px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.22.2″ text_font=”||||||||” header_font=”||||||||” header_2_font=”Playfair Display|700|||||||” header_2_font_size=”38px” header_2_letter_spacing=”1px” header_2_line_height=”1.4em” header_3_font=”Poppins|700||on|||||” header_3_text_color=”#edbb5f” header_3_font_size=”14px” header_3_letter_spacing=”1px” header_3_line_height=”2em” text_orientation=”center” max_width=”550px” module_alignment=”center” global_colors_info=”{}”]\nthe signs on the road<\/span><\/h3>\nSome of my awards and prizes<\/h2>\n[\/et_pb_text][et_pb_divider color=”#000000″ divider_weight=”2px” _builder_version=”4.22.2″ max_width=”60px” module_alignment=”center” height=”2px” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_5,1_5,1_5,1_5,1_5″ _builder_version=”4.21.0″ custom_padding=”|||” global_colors_info=”{}”][et_pb_column type=”1_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/ivatanasova.com\/wp-content\/uploads\/2023\/04\/john-atanasoff-1.png” title_text=”john atanasoff” url=”https:\/\/bg.wikipedia.org\/wiki\/%D0%98%D0%B2%D0%B5%D0%BB%D0%B8%D0%BD%D0%B0_%D0%90%D1%82%D0%B0%D0%BD%D0%B0%D1%81%D0%BE%D0%B2%D0%B0_-_%D0%93%D0%B5%D0%BD%D1%87%D0%B5%D0%B2″ url_new_window=”on” _builder_version=”4.21.0″ _module_preset=”default” filter_saturate=”0%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/ivatanasova.com\/wp-content\/uploads\/2023\/04\/tedx_ivelina-atanasova-genchev.jpg” title_text=”tedx_ivelina atanasova genchev” url=”https:\/\/tedxsamokov.bg\/speakers\/5\/?lang=bg” url_new_window=”on” _builder_version=”4.16″ _module_preset=”default” filter_saturate=”0%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/ivatanasova.com\/wp-content\/uploads\/2023\/04\/london-tech-advocates.png” title_text=”london tech advocates” url=”https:\/\/www.bloombergtv.bg\/a\/28-update\/79716-biznesite-falirat-zaradi-spiraneto-na-reklamite-a-ne-zaradi-krizata” url_new_window=”on” _builder_version=”4.21.0″ _module_preset=”default” filter_saturate=”0%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/ivatanasova.com\/wp-content\/uploads\/2023\/04\/cesa.png” title_text=”cesa” url=”https:\/\/www.capital.bg\/next\/2016\/05\/04\/2753611_ivelina_atanasova_jenite_imat_dostoino_miasto_v_biznesa\/” url_new_window=”on” _builder_version=”4.21.0″ _module_preset=”default” filter_saturate=”0%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/ivatanasova.com\/wp-content\/uploads\/2023\/04\/company-of-the-year_newtrend.png” title_text=”company of the year_newtrend” url=”https:\/\/www.investor.bg\/a\/85-analizi\/300845-marketing-po-vreme-na-kriza-vaprosi-i-otgovori” url_new_window=”on” _builder_version=”4.21.0″ _module_preset=”default” filter_saturate=”0%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Feature – Image Right” _builder_version=”4.16″ custom_margin=”|||” custom_padding=”101px|0px|101px|0px” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ width=”90%” max_width=”90%” module_alignment=”right” custom_margin=”|auto|-86px|auto||” custom_padding=”||0px|||” animation_style=”fade” use_custom_width=”on” width_unit=”off” custom_width_percent=”90%” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”||140px|6%” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.24.2″ text_font=”||||||||” header_font=”||||||||” header_2_font=”Playfair Display|700|||||||” header_2_font_size=”38px” header_2_letter_spacing=”1px” header_2_line_height=”1.4em” header_3_font=”Poppins|700||on|||||” header_3_text_color=”#edbb5f” header_3_font_size=”14px” header_3_letter_spacing=”1px” header_3_line_height=”2em” max_width=”550px” global_colors_info=”{}”]\nwhen you can’t escape yourself<\/span><\/h3>\nA woman in the world of IT<\/h2>\n[\/et_pb_text][et_pb_divider color=”#000000″ divider_weight=”2px” _builder_version=”4.16″ max_width=”60px” module_alignment=”left” height=”2px” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.22.2″ text_font=”||||||||” max_width=”550px” global_colors_info=”{}”]\n\n\n\n\nMy successful career as a consultant and the subsequent growth of newtrend.agency<\/strong> has allowed me to re-engage with society and invest in projects with social value.<\/em><\/p>\nIn 2016, I founded the Digital Kids Foundation – DigitalKidZ\u00ae<\/a><\/strong>, with a clear mission: to fight for innovation and modernization in Bulgarian education. To give all children in the country – no matter where they were born – an equal chance to gain access to quality, modern education that prepares them to be globally competitive. <\/em><\/p>\nIn 2020, my cause has grown. I began to dream not just of digital literacy, but of economic empowerment for women, single mothers and young girls<\/strong> – through technology, knowledge and access to opportunity. Thus was born Women In Tech\u00ae & Leadership<\/a> – Bulgaria<\/strong>, a platform and community where women have a place, a voice and support. <\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/ivatanasova.com\/wp-content\/uploads\/2023\/04\/ivelina-atanasova-genchev-digitalkidz-2.jpeg” title_text=”ivelina atanasova genchev – digitalkidz 2″ show_bottom_space=”off” force_fullwidth=”on” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.21.0″ animation_style=”fade” box_shadow_style=”preset4″ box_shadow_horizontal=”80px” box_shadow_vertical=”-50px” box_shadow_color=”rgba(12,12,12,0.03)” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” module_id=”learn” _builder_version=”4.21.0″ _module_preset=”default” background_color=”#050505″ custom_padding=”80px||0px||false|false” custom_padding_tablet=”70px||0px||false|false” custom_padding_phone=”80px||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” width=”100%” max_width=”900px” max_width_tablet=”90%” max_width_phone=”90%” max_width_last_edited=”on|phone” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.2″ text_font=”||||||||” header_font=”||||||||” header_2_font=”Playfair Display|700|||||||” header_2_font_size=”38px” header_2_letter_spacing=”1px” header_2_line_height=”1.4em” header_3_font=”Poppins|700||on|||||” header_3_text_color=”#edbb5f” header_3_font_size=”14px” header_3_letter_spacing=”1px” header_3_line_height=”2em” text_orientation=”center” background_layout=”dark” max_width=”7000px” locked=”off” global_colors_info=”{}”]\nif it is present in your dreams, then it is possible<\/span><\/h3>\nIn every strategy I look for sustainability, in every plan – innovation, in every approach – the talents of a person<\/span><\/h2>\n[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#FFFFFF” global_colors_info=”{}”]\nAfter more than two decades of experience, thousands of projects and several social causes that changed my perspective, I realized something simple but profound: every sustainable transformation starts with a structure<\/strong>.<\/em><\/p>\nI started looking for a model that brought together everything I know – not just about marketing, but about building businesses, communities, trust and meaning. I didn’t find one. So I created my own. <\/em><\/p>\nThus was born the BRAVO\u2122 Method<\/strong> – a business framework that turns chaos into clarity, scattered effort into focused action, and products into brands people love.<\/em><\/p>\nBRAVO\u2122 is composed of five key elements – Brand<\/strong>Purpose, Relevant<\/strong>Audience, Archetype<\/strong>Branding, <\/strong>(unique) Value<\/strong>Proposition, Omni-channel<\/strong>Presence & UX – and has been used successfully by over 800 companies<\/strong>, including in preparation for several IPO projects<\/strong> in Bulgaria and Germany.<\/em><\/p>\nThe method is the heart of newtrend.agency<\/strong>, but also the basis of all my future projects – business coaching, certification and mentoring program, books and curricula. Because it’s not just a tool – it’s the result of everything I’ve lived, built and championed over the past 25 years. <\/em><\/p>\n[\/et_pb_text][et_pb_video src=”https:\/\/youtu.be\/ZDiytpJS3Dc” _builder_version=”4.22.2″ _module_preset=”default” custom_margin=”||-90px||false|false” custom_margin_tablet=”||-90px||false|false” custom_margin_phone=”||-50px||false|false” custom_margin_last_edited=”on|desktop” border_radii=”on|20px|20px|20px|20px” global_colors_info=”{}”][\/et_pb_video][et_pb_image _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|tablet” _builder_version=”4.22.2″ _module_preset=”default” background_color=”#000000″ custom_padding=”150px||70px||false|false” custom_padding_tablet=”130px||60px||false|false” custom_padding_phone=”80px||50px||false|false” locked=”off” global_colors_info=”{}”][et_pb_row 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_builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/ivatanasova.com\/wp-content\/uploads\/2023\/04\/DigitalKidZ_Foundation_logo.png” title_text=”DigitalKidZ_Foundation_logo” _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/ivatanasova.com\/wp-content\/uploads\/2023\/04\/sait_na_godinata.png” title_text=”link_per_hour” _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/ivatanasova.com\/wp-content\/uploads\/2023\/04\/softuni-digital.png” title_text=”softuni digital” _builder_version=”4.27.4″ _module_preset=”default” module_alignment=”center” min_height=”85%” max_height=”85%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/ivatanasova.com\/wp-content\/uploads\/2023\/04\/108_dni_ivelina_atanasova_genchev.png” title_text=”108_days_levelina_atanasova_genchev” _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” _builder_version=”4.17.4″ _module_preset=”default” background_color=”#fdfdfd” custom_padding=”47px||47px||true|false” custom_padding_tablet=”50px||60px||false|false” custom_padding_phone=”50px||60px||false|false” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” custom_padding_last_edited=”on|desktop” _builder_version=”4.16″ _module_preset=”default” width=”100%” max_width=”100%” max_width_tablet=”100%” max_width_phone=”100%” max_width_last_edited=”on|desktop” custom_margin=”0px||||false|false” custom_padding=”0px|100px|0px||true|false” custom_padding_tablet=”0px|50px|0px||true|false” custom_padding_phone=”0px|25px|0px||true|false” custom_css_main_element=”display: flex;” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”display: flex;” custom_css_main_element_phone=”display: block;”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” custom_padding_tablet=”|20px|||false|false” custom_padding_phone=”|20px|||false|false” custom_padding_last_edited=”on|tablet” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”width: 40% !important;” custom_css_main_element_phone=”width: 100% !Important;”][et_pb_text _builder_version=”4.27.4″ text_font=”||||||||” header_font=”Playfair Display|800|||||||” header_font_size=”50px” header_2_font=”Playfair Display|700|||||||” header_2_font_size=”38px” header_2_letter_spacing=”1px” header_2_line_height=”1.4em” header_3_font=”Poppins|700||on|||||” header_3_text_color=”#edbb5f” header_3_font_size=”14px” header_3_letter_spacing=”1px” header_3_line_height=”2em” max_width=”550px” custom_margin=”||30px|100px|false|false” animation_direction=”bottom” locked=”off” global_colors_info=”{}”]\nsupporting social change <\/span><\/h3>\nPersonal mission and manifesto <\/h1>\n[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||30px|100px|false|false” global_colors_info=”{}”]\n
I believe that a business only truly makes sense when it serves a cause greater than itself. <\/strong><\/em>My manifesto is my purpose – my <\/em>Brand Purpose – <\/strong><\/em> the heart of everything I do and guides me<\/strong>. Meaning, because my mission is not just to change markets, but to change lives<\/strong>. <\/em><\/p>\n[\/et_pb_text][et_pb_image src=”https:\/\/ivatanasova.com\/wp-content\/uploads\/2023\/11\/DALL\u00b7E-2023-11-04-14.49.30-Modify-the-image-to-feature-four-Caucasian-women-ranging-in-age-from-18-to-60-standing-together-in-solidarity-with-a-predominant-pale-pink-color-sch.png” title_text=”DALL-E 2023-11-04 14.49.30 – Modify the image to feature four Caucasian women, ranging in age from 18 to 60, standing together in solidarity with a predominant pale pink color sch” _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”20px||||false|false” custom_padding_tablet=”20px||||false|false” custom_padding_phone=”20px|||0px|false|false” custom_padding_last_edited=”on|desktop” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”width: 60% !important;” custom_css_main_element_phone=”width: 100% !Important;”][et_pb_text _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”]\nI believe that real change starts with the courage to dream and the strength to pursue those dreams. My mission is to create and manage business organizations that not only thrive economically, but also serve as a bridge to empowering women in every aspect of their lives. <\/span><\/span><\/p>\nI believe that technology and education are the most powerful tools for women’s economic empowerment<\/strong>. They provide access to knowledge, resources and mentorship that can help any woman create her own business, increase her income and build financial independence.
This is the best prevention against domestic violence against women and a tool to achieve gender equality.<\/strong> <\/p>\nI believe that access to quality early childhood education is fundamental to the development of sustainable communities.<\/strong> Education is a force that can transform women’s lives, giving them the confidence and skills needed to become leaders and innovators in their fields.<\/p>\nI am committed and work tirelessly to create business organizations and initiatives that support women’s economic empowerment. Every day, with every action, I strive to make the world a place where equality is not just a goal, but a reality. <\/p>\n
I believe that successful businesses have a responsibility to society. Therefore, a portion of the sale of each of my products, marketing services and\/or training purchased on the site contributes to the creation of STEM education projects and initiatives for children, as well as supporting the economic empowerment of women, single mothers and young girls. <\/span>Learn more about DigitalKidZ<\/a> and Women In Tech & Leadership – Bulgaria<\/a>.<\/strong><\/p>\n <\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"
Marketing strategist with a mission – to give structure to ideas and access to technology that changes lives. I created BRAVO\u2122 to make that path shorter and clearer for all who know they can and deserve more. the best is yet to come What if you have a marketing director by your side who […]<\/p>\n","protected":false},"author":8,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"footnotes":""},"class_list":["post-25981590","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/ivatanasova.com\/en\/wp-json\/wp\/v2\/pages\/25981590","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ivatanasova.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ivatanasova.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ivatanasova.com\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/ivatanasova.com\/en\/wp-json\/wp\/v2\/comments?post=25981590"}],"version-history":[{"count":0,"href":"https:\/\/ivatanasova.com\/en\/wp-json\/wp\/v2\/pages\/25981590\/revisions"}],"wp:attachment":[{"href":"https:\/\/ivatanasova.com\/en\/wp-json\/wp\/v2\/media?parent=25981590"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Hello,<\/em><\/p>\n Should I tell you that hiring a “marketing director for hire” is not just a temporary solution, but a strategic move that can change the direction of your business?<\/em><\/p>\n I am Ivelina – the creator of the BRAVO\u2122 method, which is successfully applied by over 800 companies, including IPO projects in Bulgaria and the UK. I manage two offices of my marketing agency – in Bulgaria (Sofia) and Belgium (Brussels). I work with companies that are at a crossroads – ready to grow but in need of clarity, alignment and a true partner. <\/em><\/p>\n I come with experience, but I don’t hide behind titles. I come with structure, deadlines and results. <\/em><\/strong><\/p>\n Within the first 3 to 6 months of working together, the businesses I work with achieve on average between 30% and 45% better returns on their marketing efforts.<\/strong> Some go into new markets. Others increase sales without increasing budget. What they have in common is that they start with strategy, not chaos. <\/em><\/p>\n BRAVO\u2122 <\/em>is not a theoretical model. It’s a practical system that structures your business around why you exist, who you help, and how you do it better than others. <\/em><\/p>\n What I do is not marketing in the classical sense. It’s cleaning up the messages, the channels, the processes, and everything superfluous so your business can start working for you – instead of the other way around. <\/em><\/p>\n <\/em><\/p>\n <\/em><\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Problem and Solution” _builder_version=”4.27.4″ background_color=”#f5f5f5″ custom_padding=”44px|0px|44px|0px|true|” hover_enabled=”0″ locked=”off” global_colors_info=”{}” background_enable_image=”off” sticky_enabled=”0″][et_pb_row use_custom_gutter=”on” gutter_width=”4″ _builder_version=”4.21.0″ custom_padding=”3px|||||” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.24.2″ text_font=”||||||||” header_font=”||||||||” header_2_font=”Playfair Display|700|||||||” header_2_font_size=”38px” header_2_letter_spacing=”1px” header_2_line_height=”1.4em” header_3_font=”Poppins|700||on|||||” header_3_text_color=”#edbb5f” header_3_font_size=”14px” header_3_letter_spacing=”1px” header_3_line_height=”2em” text_orientation=”center” background_layout=”dark” max_width=”700px” module_alignment=”center” global_colors_info=”{}”]\n An original methodology that has won dozens of awards and prizes.<\/span><\/p>\n[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Added value strategy” use_icon=”on” font_icon=”||fa||400″ icon_color=”gcid-e6f8585f-043d-4f05-ad96-fb05b9e45208″ icon_placement=”left” image_icon_width=”50px” _builder_version=”4.21.0″ _module_preset=”default” header_font=”|700||||on|||” header_font_size=”20px” global_colors_info=”{%22gcid-e6f8585f-043d-4f05-ad96-fb05b9e45208%22:%91%22icon_color%22,%22icon_color%22,%22icon_color%22,%22icon_color%22,%22icon_color%22,%22icon_color%22%93}”]\n Guaranteed increase in sales and optimized business processes.<\/span><\/p>\n[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Working solutions and set goals” use_icon=”on” font_icon=”||fa||400″ icon_color=”gcid-e6f8585f-043d-4f05-ad96-fb05b9e45208″ icon_placement=”left” image_icon_width=”50px” _builder_version=”4.21.0″ _module_preset=”default” header_font=”|700||||on|||” header_font_size=”20px” global_colors_info=”{%22gcid-e6f8585f-043d-4f05-ad96-fb05b9e45208%22:%91%22icon_color%22,%22icon_color%22,%22icon_color%22,%22icon_color%22,%22icon_color%22,%22icon_color%22%93}”]\n I only work with pre-set performance criteria -KPI.<\/span><\/p>\n[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.21.0″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Sales funnels” use_icon=”on” font_icon=”||fa||400″ icon_color=”gcid-e6f8585f-043d-4f05-ad96-fb05b9e45208″ icon_placement=”left” image_icon_width=”50px” _builder_version=”4.21.0″ _module_preset=”default” header_font=”|700||||on|||” header_font_size=”20px” global_colors_info=”{%22gcid-e6f8585f-043d-4f05-ad96-fb05b9e45208%22:%91%22icon_color%22,%22icon_color%22,%22icon_color%22,%22icon_color%22,%22icon_color%22,%22icon_color%22%93}”]\n I know the secrets of successful sales funnels and will show you how you can make money before you have a product.<\/p>\n[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Stories that sell” use_icon=”on” font_icon=”||fa||400″ icon_color=”gcid-e6f8585f-043d-4f05-ad96-fb05b9e45208″ icon_placement=”left” image_icon_width=”50px” _builder_version=”4.21.0″ _module_preset=”default” header_font=”|700||||on|||” header_font_size=”20px” global_colors_info=”{%22gcid-e6f8585f-043d-4f05-ad96-fb05b9e45208%22:%91%22icon_color%22,%22icon_color%22,%22icon_color%22,%22icon_color%22,%22icon_color%22,%22icon_color%22%93}”]\n I’m skilled at creating a value proposition for the client and telling stories that sell … for my clients.<\/p>\n[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Strategy and planning” use_icon=”on” font_icon=”||fa||400″ icon_color=”gcid-e6f8585f-043d-4f05-ad96-fb05b9e45208″ icon_placement=”left” image_icon_width=”50px” _builder_version=”4.21.0″ _module_preset=”default” header_font=”|700||||on|||” header_font_size=”20px” global_colors_info=”{%22gcid-e6f8585f-043d-4f05-ad96-fb05b9e45208%22:%91%22icon_color%22,%22icon_color%22,%22icon_color%22,%22icon_color%22,%22icon_color%22,%22icon_color%22,%22icon_color%22%93}”]\n I believe in sustainable business development and am able to create value-added strategies.<\/p>\n[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ theme_builder_area=”post_content” _builder_version=”4.27.4″ _module_preset=”default” background_color=”#F24D24″ hover_enabled=”0″ sticky_enabled=”0″][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” theme_builder_area=”post_content” max_width=”850px” module_alignment=”center” hover_enabled=”0″ sticky_enabled=”0″][et_pb_column _builder_version=”4.27.4″ _module_preset=”default” type=”4_4″ theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ text_font=”||||||||” header_font=”||||||||” header_2_font=”Playfair Display|700|||||||” header_2_font_size=”38px” header_2_letter_spacing=”1px” header_2_line_height=”1.4em” header_3_font=”Poppins|700||on|||||” header_3_text_color=”#edbb5f” header_3_font_size=”14px” header_3_letter_spacing=”1px” header_3_line_height=”2em” text_orientation=”center” max_width=”7000px” hover_enabled=”0″ locked=”off” global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]\n Ivelina Atanasova – Genchev is a senior business consultant in market strategies, digital transformation and growth marketing with over 25 years of experience. She is the founder of BRAVO Method<\/a><\/span>\u2122\ufe0f<\/em> – a holistic business system that combines coaching, neurobiology and strategic marketing to build sustainable companies and inspiring organizational cultures in alignment with personal values. <\/p>\n He holds an Executive MBA from Central European University, Vienna<\/strong>, is a certified Neuro Agility Profile\u00ae<\/strong> and <\/strong>LEGO\u00ae Serious Play\u00ae facilitator<\/strong>.<\/strong><\/p>\n Ivelina is the founder and managing director of Newtrend Agency<\/a><\/span>with offices in Sofia, Brussels and Bangkok. The company operates as a “Business Clinic”\u00ae, <\/em>specializing in strategic marketing, product innovation and business consulting in preparation for IPO and VC fund financing – Series A and B (from 2 to 100+ million euros). She works with growing and public companies undergoing <\/strong>digital transformation and <\/strong>global expansion<\/strong>.<\/strong> <\/p>\n Author of the theory of “digital children” and founder of the initiative DigitalKidZ<\/a><\/span>\u00ae\ufe0f: Open Source School, focused on innovation in education and STEM learning. Co-founder and president of the Bulgarian branch of the global organization Women in Tech\u00ae\ufe0f & Leadership<\/a><\/span>where she develops leadership programs for women. <\/p>\n She has received a number of prestigious awards, including Woman of the Year (2016) in the category of Innovation and Technology and an award from the President of the Republic of Bulgaria for her contribution to computer science.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” background_enable_pattern_style=”on” background_pattern_style=”tufted” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/ivatanasova.com\/wp-content\/uploads\/2025\/05\/Ivelina-Atanasova-Genchev-Business-Brands.png” title_text=”Ivelina Atanasova Genchev Business Brands” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.21.0″ _module_preset=”default” custom_padding=”16px||12px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” max_width=”850px” custom_margin=”-66px|auto||auto||” custom_padding=”104px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.2″ text_font=”||||||||” header_font=”||||||||” header_2_font=”Playfair Display|700|||||||” header_2_font_size=”38px” header_2_letter_spacing=”1px” header_2_line_height=”1.4em” header_3_font=”Poppins|700||on|||||” header_3_text_color=”#edbb5f” header_3_font_size=”14px” header_3_letter_spacing=”1px” header_3_line_height=”2em” text_orientation=”center” max_width=”7000px” locked=”off” global_colors_info=”{}”]\n My career started back in 2000 when I was 15 years old and started working in tourism. My desire then was simple – to improve my German and English. Little did I know that just three years later, while studying for my university entrance exams and travelling around the country to apply to university, I would be running a hotel with a staff of 200 and nearly 2,500 guests. <\/em><\/p>\n I enrolled in Svishtov to study International Economic Relations, only to discover two years later that my true passion is marketing.<\/em><\/p>\n I was studying and working at the same time. I gave birth to my son. I loved motherhood and the time I spent with him. I became certified as a lactation consultant and volunteered with La Leche League, where I supported other mothers in their first months with their baby. This was my first exposure to what I would later call “business with a mission.”<\/strong><\/em><\/p>\n When I finished my bachelor’s degree in 2012, I transferred to a master’s program in my hometown – Varna. The year I graduated, I was invited to teach at the University of Economics – Varna. My students were exactly 551 people – I still remember many of them by name. <\/em><\/p>\n I also remember every lecture during those first months – and every wondering with what savvy I had accepted. I had no teaching experience, I trembled every time I stood in front of an audience, my mouth was dry, and the age difference with my students was only 6 years. It took a while before they started to take me seriously. <\/em><\/p>\n Years later, I realized that it was the courage to step out of my comfort zone<\/strong>, take charge and lead despite fear and uncertainty that unlocked my entrepreneurial spirit<\/strong>.<\/em><\/p>\n <\/em><\/p>\n[\/et_pb_text][et_pb_image src=”https:\/\/ivatanasova.com\/wp-content\/uploads\/2025\/05\/img_9587_4717235678_o-scaled.jpg” title_text=”img_9587_4717235678_o” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” header_font=”||||||||” header_2_font=”Playfair Display|700|||||||” header_2_font_size=”38px” header_2_letter_spacing=”1px” header_2_line_height=”1.4em” header_3_font=”Poppins|700||on|||||” header_3_text_color=”#edbb5f” header_3_font_size=”14px” header_3_letter_spacing=”1px” header_3_line_height=”2em” text_orientation=”center” max_width=”7000px” global_colors_info=”{}”]\n Today, more than two decades later, I have more than 1,000 completed projects<\/strong> under my belt. I have worked with brands that are just launching and looking for funding or validating their MVP, as well as international organizations with a presence on 5 continents and an annual turnover of over 250 million dollars. <\/em><\/p>\n Among the projects I have led or consulted on are:<\/em><\/p>\n MultiSport<\/strong> ‘s strategic positioning when entering Bulgaria<\/em><\/p>\n<\/li>\n Employer Branding for Raiffeisenbank<\/strong>, prior to its acquisition by KBC<\/em><\/p>\n<\/li>\n global marketing and business planning for HUMANA People to People<\/strong><\/em><\/p>\n<\/li>\n building a communication infrastructure for TechTour – Brussels<\/strong>, focusing on investment and startup policies<\/em><\/p>\n<\/li>\n strategic consultancy for POST Luxembourg<\/strong> as well as for Varna Free University<\/strong><\/em><\/p>\n<\/li>\n<\/ul>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Feature – Image Left” _builder_version=”4.16″ custom_margin=”|||” custom_padding=”23px|0px|45px|0px||” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”4″ _builder_version=”4.16″ animation_style=”fade” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/ivatanasova.com\/wp-content\/uploads\/2023\/04\/bgsite-2012_ivelina-atanasova-genchev-winner-media.jpeg” title_text=”bgsite 2012_ivelina atanasova genchev winner – media” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.21.0″ animation_style=”fade” box_shadow_style=”preset4″ box_shadow_horizontal=”-80px” box_shadow_vertical=”50px” box_shadow_color=”rgba(12,12,12,0.03)” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”5%|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.24.2″ text_font=”||||||||” header_font=”||||||||” header_2_font=”Playfair Display|700|||||||” header_2_font_size=”38px” header_2_letter_spacing=”1px” header_2_line_height=”1.4em” header_3_font=”Poppins|700||on|||||” header_3_text_color=”#edbb5f” header_3_font_size=”14px” header_3_letter_spacing=”1px” header_3_line_height=”2em” global_colors_info=”{}”]\n Teaching at university taught me to create content, structure knowledge, lead an audience and be in charge of a process – independently. Without realising it at the time, it was teaching that showed me I could build – and that proved to be the foundation of everything that followed. <\/em><\/p>\n I started a blog driven by the desire to share “thoughts on marketing” without any pretensions. Gradually markbit.net<\/strong> became an online media that won the award for “Best Online Media” in competition with bTV and Nova in 2012 and gradually grew into a newtrend.agency<\/strong><\/a> – the first ever Business Clinic\u00ae<\/a><\/strong> for digital transformation in Bulgaria. <\/em><\/p>\n In less than ten years, and quite imperceptibly, I had transformed from a marketing specialist into a strategic business consultant.<\/em><\/strong><\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Free Consultation” _builder_version=”4.16″ custom_padding=”0px|0px|38px|0px||” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_padding=”42px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.22.2″ text_font=”||||||||” header_font=”||||||||” header_2_font=”Playfair Display|700|||||||” header_2_font_size=”38px” header_2_letter_spacing=”1px” header_2_line_height=”1.4em” header_3_font=”Poppins|700||on|||||” header_3_text_color=”#edbb5f” header_3_font_size=”14px” header_3_letter_spacing=”1px” header_3_line_height=”2em” text_orientation=”center” max_width=”550px” module_alignment=”center” global_colors_info=”{}”]\n My successful career as a consultant and the subsequent growth of newtrend.agency<\/strong> has allowed me to re-engage with society and invest in projects with social value.<\/em><\/p>\n In 2016, I founded the Digital Kids Foundation – DigitalKidZ\u00ae<\/a><\/strong>, with a clear mission: to fight for innovation and modernization in Bulgarian education. To give all children in the country – no matter where they were born – an equal chance to gain access to quality, modern education that prepares them to be globally competitive. <\/em><\/p>\n In 2020, my cause has grown. I began to dream not just of digital literacy, but of economic empowerment for women, single mothers and young girls<\/strong> – through technology, knowledge and access to opportunity. Thus was born Women In Tech\u00ae & Leadership<\/a> – Bulgaria<\/strong>, a platform and community where women have a place, a voice and support. <\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/ivatanasova.com\/wp-content\/uploads\/2023\/04\/ivelina-atanasova-genchev-digitalkidz-2.jpeg” title_text=”ivelina atanasova genchev – digitalkidz 2″ show_bottom_space=”off” force_fullwidth=”on” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.21.0″ animation_style=”fade” box_shadow_style=”preset4″ box_shadow_horizontal=”80px” box_shadow_vertical=”-50px” box_shadow_color=”rgba(12,12,12,0.03)” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” module_id=”learn” _builder_version=”4.21.0″ _module_preset=”default” background_color=”#050505″ custom_padding=”80px||0px||false|false” custom_padding_tablet=”70px||0px||false|false” custom_padding_phone=”80px||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” width=”100%” max_width=”900px” max_width_tablet=”90%” max_width_phone=”90%” max_width_last_edited=”on|phone” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.2″ text_font=”||||||||” header_font=”||||||||” header_2_font=”Playfair Display|700|||||||” header_2_font_size=”38px” header_2_letter_spacing=”1px” header_2_line_height=”1.4em” header_3_font=”Poppins|700||on|||||” header_3_text_color=”#edbb5f” header_3_font_size=”14px” header_3_letter_spacing=”1px” header_3_line_height=”2em” text_orientation=”center” background_layout=”dark” max_width=”7000px” locked=”off” global_colors_info=”{}”]\n After more than two decades of experience, thousands of projects and several social causes that changed my perspective, I realized something simple but profound: every sustainable transformation starts with a structure<\/strong>.<\/em><\/p>\n I started looking for a model that brought together everything I know – not just about marketing, but about building businesses, communities, trust and meaning. I didn’t find one. So I created my own. <\/em><\/p>\n Thus was born the BRAVO\u2122 Method<\/strong> – a business framework that turns chaos into clarity, scattered effort into focused action, and products into brands people love.<\/em><\/p>\n BRAVO\u2122 is composed of five key elements – Brand<\/strong>Purpose, Relevant<\/strong>Audience, Archetype<\/strong>Branding, <\/strong>(unique) Value<\/strong>Proposition, Omni-channel<\/strong>Presence & UX – and has been used successfully by over 800 companies<\/strong>, including in preparation for several IPO projects<\/strong> in Bulgaria and Germany.<\/em><\/p>\n The method is the heart of newtrend.agency<\/strong>, but also the basis of all my future projects – business coaching, certification and mentoring program, books and curricula. Because it’s not just a tool – it’s the result of everything I’ve lived, built and championed over the past 25 years. <\/em><\/p>\n[\/et_pb_text][et_pb_video src=”https:\/\/youtu.be\/ZDiytpJS3Dc” _builder_version=”4.22.2″ _module_preset=”default” custom_margin=”||-90px||false|false” custom_margin_tablet=”||-90px||false|false” custom_margin_phone=”||-50px||false|false” custom_margin_last_edited=”on|desktop” border_radii=”on|20px|20px|20px|20px” global_colors_info=”{}”][\/et_pb_video][et_pb_image _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|tablet” _builder_version=”4.22.2″ _module_preset=”default” background_color=”#000000″ custom_padding=”150px||70px||false|false” custom_padding_tablet=”130px||60px||false|false” custom_padding_phone=”80px||50px||false|false” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_6,1_6,1_6,1_6,1_6,1_6″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_6″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/ivatanasova.com\/wp-content\/uploads\/2024\/03\/White_slogan_PNG.png” title_text=”White_+slogan_PNG” _builder_version=”4.24.2″ _module_preset=”default” custom_margin=”28px||||false|false” filter_saturate=”0%” filter_brightness=”200%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/ivatanasova.com\/wp-content\/uploads\/2024\/03\/2.logo-trancperant.png” title_text=”2.logo-trancperant” _builder_version=”4.24.2″ _module_preset=”default” custom_margin=”33px||70px||false|false” filter_saturate=”0%” filter_brightness=”142%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/ivatanasova.com\/wp-content\/uploads\/2023\/04\/DigitalKidZ_Foundation_logo.png” title_text=”DigitalKidZ_Foundation_logo” _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/ivatanasova.com\/wp-content\/uploads\/2023\/04\/sait_na_godinata.png” title_text=”link_per_hour” _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/ivatanasova.com\/wp-content\/uploads\/2023\/04\/softuni-digital.png” title_text=”softuni digital” _builder_version=”4.27.4″ _module_preset=”default” module_alignment=”center” min_height=”85%” max_height=”85%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/ivatanasova.com\/wp-content\/uploads\/2023\/04\/108_dni_ivelina_atanasova_genchev.png” title_text=”108_days_levelina_atanasova_genchev” _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” _builder_version=”4.17.4″ _module_preset=”default” background_color=”#fdfdfd” custom_padding=”47px||47px||true|false” custom_padding_tablet=”50px||60px||false|false” custom_padding_phone=”50px||60px||false|false” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” custom_padding_last_edited=”on|desktop” _builder_version=”4.16″ _module_preset=”default” width=”100%” max_width=”100%” max_width_tablet=”100%” max_width_phone=”100%” max_width_last_edited=”on|desktop” custom_margin=”0px||||false|false” custom_padding=”0px|100px|0px||true|false” custom_padding_tablet=”0px|50px|0px||true|false” custom_padding_phone=”0px|25px|0px||true|false” custom_css_main_element=”display: flex;” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”display: flex;” custom_css_main_element_phone=”display: block;”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” custom_padding_tablet=”|20px|||false|false” custom_padding_phone=”|20px|||false|false” custom_padding_last_edited=”on|tablet” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”width: 40% !important;” custom_css_main_element_phone=”width: 100% !Important;”][et_pb_text _builder_version=”4.27.4″ text_font=”||||||||” header_font=”Playfair Display|800|||||||” header_font_size=”50px” header_2_font=”Playfair Display|700|||||||” header_2_font_size=”38px” header_2_letter_spacing=”1px” header_2_line_height=”1.4em” header_3_font=”Poppins|700||on|||||” header_3_text_color=”#edbb5f” header_3_font_size=”14px” header_3_letter_spacing=”1px” header_3_line_height=”2em” max_width=”550px” custom_margin=”||30px|100px|false|false” animation_direction=”bottom” locked=”off” global_colors_info=”{}”]\n I believe that a business only truly makes sense when it serves a cause greater than itself. <\/strong><\/em>My manifesto is my purpose – my <\/em>Brand Purpose – <\/strong><\/em> the heart of everything I do and guides me<\/strong>. Meaning, because my mission is not just to change markets, but to change lives<\/strong>. <\/em><\/p>\n[\/et_pb_text][et_pb_image src=”https:\/\/ivatanasova.com\/wp-content\/uploads\/2023\/11\/DALL\u00b7E-2023-11-04-14.49.30-Modify-the-image-to-feature-four-Caucasian-women-ranging-in-age-from-18-to-60-standing-together-in-solidarity-with-a-predominant-pale-pink-color-sch.png” title_text=”DALL-E 2023-11-04 14.49.30 – Modify the image to feature four Caucasian women, ranging in age from 18 to 60, standing together in solidarity with a predominant pale pink color sch” _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”20px||||false|false” custom_padding_tablet=”20px||||false|false” custom_padding_phone=”20px|||0px|false|false” custom_padding_last_edited=”on|desktop” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”width: 60% !important;” custom_css_main_element_phone=”width: 100% !Important;”][et_pb_text _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”]\n I believe that real change starts with the courage to dream and the strength to pursue those dreams. My mission is to create and manage business organizations that not only thrive economically, but also serve as a bridge to empowering women in every aspect of their lives. <\/span><\/span><\/p>\n I believe that technology and education are the most powerful tools for women’s economic empowerment<\/strong>. They provide access to knowledge, resources and mentorship that can help any woman create her own business, increase her income and build financial independence. I believe that access to quality early childhood education is fundamental to the development of sustainable communities.<\/strong> Education is a force that can transform women’s lives, giving them the confidence and skills needed to become leaders and innovators in their fields.<\/p>\n I am committed and work tirelessly to create business organizations and initiatives that support women’s economic empowerment. Every day, with every action, I strive to make the world a place where equality is not just a goal, but a reality. <\/p>\n I believe that successful businesses have a responsibility to society. Therefore, a portion of the sale of each of my products, marketing services and\/or training purchased on the site contributes to the creation of STEM education projects and initiatives for children, as well as supporting the economic empowerment of women, single mothers and young girls. <\/span>Learn more about DigitalKidZ<\/a> and Women In Tech & Leadership – Bulgaria<\/a>.<\/strong><\/p>\n <\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":" Marketing strategist with a mission – to give structure to ideas and access to technology that changes lives. I created BRAVO\u2122 to make that path shorter and clearer for all who know they can and deserve more. the best is yet to come What if you have a marketing director by your side who […]<\/p>\n","protected":false},"author":8,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"footnotes":""},"class_list":["post-25981590","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/ivatanasova.com\/en\/wp-json\/wp\/v2\/pages\/25981590","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ivatanasova.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ivatanasova.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ivatanasova.com\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/ivatanasova.com\/en\/wp-json\/wp\/v2\/comments?post=25981590"}],"version-history":[{"count":0,"href":"https:\/\/ivatanasova.com\/en\/wp-json\/wp\/v2\/pages\/25981590\/revisions"}],"wp:attachment":[{"href":"https:\/\/ivatanasova.com\/en\/wp-json\/wp\/v2\/media?parent=25981590"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}If you feel it’s time for a bolder decision and want a partner who will come in with full commitment – book your free first consultation. We’ll look at where you are, where you want to get to and how to build the bridge between the two. <\/em><\/p>\n<\/em><\/p>\nmy commitments as “marketing director” and consultant<\/span><\/h3>\n
From startups to business leaders<\/span><\/h2>\n[\/et_pb_text][et_pb_divider color=”#000000″ divider_weight=”2px” _builder_version=”4.21.0″ max_width=”60px” module_alignment=”center” height=”2px” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Ready-made formula for a strong brand and identity” use_icon=”on” font_icon=”||fa||400″ icon_color=”gcid-e6f8585f-043d-4f05-ad96-fb05b9e45208″ icon_placement=”left” image_icon_width=”50px” _builder_version=”4.21.0″ _module_preset=”default” header_font=”|700||||on|||” header_font_size=”20px” global_colors_info=”{%22gcid-e6f8585f-043d-4f05-ad96-fb05b9e45208%22:%91%22icon_color%22,%22icon_color%22%93}”]\n
who is ivelina atanasova – genchev<\/span><\/h3>\n
Professional experience and expertise – brief introduction<\/span><\/h2>\n[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” theme_builder_area=”post_content” sticky_enabled=”0″ hover_enabled=”0″]\n
no success is accidental<\/span><\/h3>\n
My success story<\/span><\/h2>\n[\/et_pb_text][et_pb_divider color=”#000000″ divider_weight=”2px” _builder_version=”4.22.2″ max_width=”60px” module_alignment=”center” height=”2px” locked=”off” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]\n
\ud83d\ude80 More than 25 years of experience in strategic marketing and business growth<\/h2>\n
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make plans to surprise yourself<\/span><\/h3>\n
The first recognition<\/h2>\n[\/et_pb_text][et_pb_divider color=”#000000″ divider_weight=”2px” _builder_version=”4.16″ max_width=”60px” module_alignment=”left” height=”2px” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.27.4″ text_font=”||||||||” max_width=”550px” global_colors_info=”{}”]\n
the signs on the road<\/span><\/h3>\n
Some of my awards and prizes<\/h2>\n[\/et_pb_text][et_pb_divider color=”#000000″ divider_weight=”2px” _builder_version=”4.22.2″ max_width=”60px” module_alignment=”center” height=”2px” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_5,1_5,1_5,1_5,1_5″ _builder_version=”4.21.0″ custom_padding=”|||” global_colors_info=”{}”][et_pb_column type=”1_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/ivatanasova.com\/wp-content\/uploads\/2023\/04\/john-atanasoff-1.png” title_text=”john atanasoff” url=”https:\/\/bg.wikipedia.org\/wiki\/%D0%98%D0%B2%D0%B5%D0%BB%D0%B8%D0%BD%D0%B0_%D0%90%D1%82%D0%B0%D0%BD%D0%B0%D1%81%D0%BE%D0%B2%D0%B0_-_%D0%93%D0%B5%D0%BD%D1%87%D0%B5%D0%B2″ url_new_window=”on” _builder_version=”4.21.0″ _module_preset=”default” filter_saturate=”0%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/ivatanasova.com\/wp-content\/uploads\/2023\/04\/tedx_ivelina-atanasova-genchev.jpg” title_text=”tedx_ivelina atanasova genchev” url=”https:\/\/tedxsamokov.bg\/speakers\/5\/?lang=bg” url_new_window=”on” _builder_version=”4.16″ _module_preset=”default” filter_saturate=”0%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/ivatanasova.com\/wp-content\/uploads\/2023\/04\/london-tech-advocates.png” title_text=”london tech advocates” url=”https:\/\/www.bloombergtv.bg\/a\/28-update\/79716-biznesite-falirat-zaradi-spiraneto-na-reklamite-a-ne-zaradi-krizata” url_new_window=”on” _builder_version=”4.21.0″ _module_preset=”default” filter_saturate=”0%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/ivatanasova.com\/wp-content\/uploads\/2023\/04\/cesa.png” title_text=”cesa” url=”https:\/\/www.capital.bg\/next\/2016\/05\/04\/2753611_ivelina_atanasova_jenite_imat_dostoino_miasto_v_biznesa\/” url_new_window=”on” _builder_version=”4.21.0″ _module_preset=”default” filter_saturate=”0%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/ivatanasova.com\/wp-content\/uploads\/2023\/04\/company-of-the-year_newtrend.png” title_text=”company of the year_newtrend” url=”https:\/\/www.investor.bg\/a\/85-analizi\/300845-marketing-po-vreme-na-kriza-vaprosi-i-otgovori” url_new_window=”on” _builder_version=”4.21.0″ _module_preset=”default” filter_saturate=”0%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Feature – Image Right” _builder_version=”4.16″ custom_margin=”|||” custom_padding=”101px|0px|101px|0px” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ width=”90%” max_width=”90%” module_alignment=”right” custom_margin=”|auto|-86px|auto||” custom_padding=”||0px|||” animation_style=”fade” use_custom_width=”on” width_unit=”off” custom_width_percent=”90%” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”||140px|6%” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.24.2″ text_font=”||||||||” header_font=”||||||||” header_2_font=”Playfair Display|700|||||||” header_2_font_size=”38px” header_2_letter_spacing=”1px” header_2_line_height=”1.4em” header_3_font=”Poppins|700||on|||||” header_3_text_color=”#edbb5f” header_3_font_size=”14px” header_3_letter_spacing=”1px” header_3_line_height=”2em” max_width=”550px” global_colors_info=”{}”]\n
when you can’t escape yourself<\/span><\/h3>\n
A woman in the world of IT<\/h2>\n[\/et_pb_text][et_pb_divider color=”#000000″ divider_weight=”2px” _builder_version=”4.16″ max_width=”60px” module_alignment=”left” height=”2px” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.22.2″ text_font=”||||||||” max_width=”550px” global_colors_info=”{}”]\n
if it is present in your dreams, then it is possible<\/span><\/h3>\n
In every strategy I look for sustainability, in every plan – innovation, in every approach – the talents of a person<\/span><\/h2>\n[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#FFFFFF” global_colors_info=”{}”]\n
supporting social change <\/span><\/h3>\n
Personal mission and manifesto <\/h1>\n[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||30px|100px|false|false” global_colors_info=”{}”]\n
This is the best prevention against domestic violence against women and a tool to achieve gender equality.<\/strong> <\/p>\n