[book]: The BRAVO Method
or how to create sustainable business processes that attract, persuade and sell.
17.90 €
This book will show you how to build your small or medium business without having to splash thousands of dollars on ads to get high sales.
It is the result of over 25 years of experience in the marketing industry and over 800 implemented brand strategies on real business models with different focus in Bulgaria, Western Europe, the Balkans and the USA.
Practically oriented, the book is part of the “Business Clinic”® program and combines the best of my courses in “Strategic Marketing” for SoftUni and “Fundamentals of Marketing” for the University of Economics, Varna.
The BRAVO method will give you the most effective approaches to growth and a whole set of tools to turn your customers into loyal subscribers of your brand.
Here is what you will learn from the book “The BRAVO Method – Marketing Masterclass”:
- How to choose between 26 proven marketing strategies and create a customer experience that will convert customers into brand messages.
- How to position yourself as an industry expert using 12 tested marketing templates to exude a level of confidence that gets people to follow you.
- How do you combine all these elements into ONE sustainable and consistent marketing plan to turn your business into an automated money machine…
And the best part is, you don’t even have to be the best. You don’t even have to be a pioneer in business. You just need to know how to connect emotionally with your audience to create a valuable and personalized offer they’ll want to pay you for.
So if you’re really determined to triple your profits in the next 12 weeks and create a company worth millions… Then it’s time to use the methodology that attracts, persuades and sells.
This book will show you how!
Pay online and get FREE SHIPPING worth 7,89lv 🚗
see an excerpt from the book
Author: Ivelina Atanasova – Genchev
Series: Business Clinic
Edition: 2nd, revised – soft cover
Number of pages: 416
ISBN: 978-619-92529-0-1
★★★★★
The BRAVO method and Ivelina are a phenomenon – I am pleasantly surprised that a marketing specialist in Bulgaria not only knows, but also masters to such perfection some of the most sophisticated techniques in marketing and is willing to share them. The BRAVO method is a benefit of the benefit.
Albena Komitova
heal-yourself.co.uk
★★★★★
An exceptional book. … the reading is light and somehow not overwhelming, given the material it covers. Definitely shows authorial skill! Plus, in addition to branding, the book can be used for introspection. Well, other than to say a BRAVO, I have nothing else to say.
Gergana Bonewska
Georgi Yasenov
book pages
proven marketing strategies
marketing tactics
years of experience in Bulgaria, USA and Western Europe
who is ivelina atanasova – genchev
Let’s get acquainted – maybe you’ve seen me here:
Hiring Marketing Director. Coach. Visionary. Educator. Mother. Traveler. Dreamer and explorer – that’s what my friends, colleagues and clients know me as.
My career started at 15 when I started working tourism. Normally, I was born in Varna.
While studying for my entrance exams, I already had the responsibility of managing a hotel with a 200-person staff and nearly 2,500 guests.
I graduated in International Economic Relations at the University of Svishtov, but my heart has always belonged to marketing. So I chose to do my Master’s degree in Varna, which also gave me my first opportunity to teach students.
A month after I defended my diploma thesis at the University of Economics – Varna and graduated as a specialist in “Corporate Applied Marketing”, I received an invitation to teach 551 students in MIO and Finance. I accepted without thinking about my fears of speaking in front of an audience, my lack of experience and the terror of whether I would make it – today I believe it was one of the best decisions I have ever made in my life. Many of my students then are still my friends and favorite colleagues today, and I have worked with them for over 15 years!
I am a recipient of the Woman of the Year Award (2016) in the Innovation and Technology category and a Presidential Citation for a particularly outstanding contribution to technology.
Three-time TEDx speaker. Senior business consultant on market strategies, digital transformation and growth marketing.
Creator of the Business Clinic® program and author of “The BRAVO Method”.
I have been involved in marketing for over 25 years and have worked as a consultant on nearly 1000 projects including:
- The campaign for the MultiSport entry on the Bulgarian market.
- Raiffeisenbank‘s employer branding campaign before its sale to KBC Bank
- Strategic marketing and business planning for global company HUMANA People to People.
- Marketing services for TechTour, a Brussels-based consultancy committed to pan-European investment and startup policies.
- Strategic business consulting for Luxembourg telecommunications operator POST.
And hundreds more…
The book “The BRAVO Method – Marketing Masterclass” contains 416 pages covering my 25 years of professional experience. To date, over 858 experts have been trained in the method.

I wish you pleasant reading!

P. S. The BRAVO Method – Marketing Masterclass is suitable for beginners and advanced marketing professionals, for students and consultants, for entrepreneurs and owners of small, medium and even global businesses.
see an excerpt from the book
Author: Ivelina Atanasova – Genchev
Series: Business Clinic
Edition: 2nd, revised – soft cover
Number of pages: 416
ISBN: 978-619-92529-0-1
how the BRAVO method works
Business development, sales, marketing, coaching and applied psychology – how does the “BRAVO method” actually work?!
BRAVO is an acronym that goes far beyond praise for a job well done. Each of BRAVO’s letters is a key element of a business development and growth strategy – tested and validated over the last 25 years of my professional experience to reach you today and completely change your life.

Brand Purpose: Values and Motivation
Identify your corporate philosophy, mission, vision and goals and turn them into a long-term business development strategy.

Relevant Audience: relationships and partnerships
Find your Ideal Customer – their needs, fears and desires and make them an offer they can’t resist.

Archetype Marketing: psychology and archetypes
Master the language of symbols, applied psychology and archetypes to build your brand personality and tell stories that sell.

Value Proposition

Omni-Channel Experience
A user experience that makes you fall in love or how. to put the customer at the center of the business and win their heart forever.
Are you going to be the person who crowns yourself with extraordinary success?
Here comes the moment when you have to answer the following questions:
-
Do you define yourself as a serious personwho keeps his word and fights hard for his dreams?
-
Do you really want to know more about marketing in the 21st century and specific stepsto follow to ensure truly sustainable and functional growth for your business?
-
Are you the person who is willing to put in the necessary amount of hard work, perseverance and dedicationto rise to the pinnacle of extraordinary success?
If you answered “NO” to 1 (or any) of these questions, it would be best to just stop here, because this book is NOT for you…
(You’ll only waste your time)
But if you answered with “YES” and you’re really determined to achieve significant results for your business…
Then YOU have to follow the right methodology to explain the complex and comprehensive matter of marketing in an understandable and easily digestible way.
This book can Save costly mistakes, to you empower to make confident decisions and pick up your business performance to new levels.
what the BRAVO method will teach you
What skills will you master with the book
You'll be able to validate your marketing hypotheses without equivocating and you'll know what your customer wants. (Chapter 4 - Page 79)
You'll be able to plan and manage your own marketing strategies to bring you a steady cash flow. (Chapter 5 - Page 114)
You will be able to use up to 12 tested marketing tactics and techniques and choose the most appropriate for your current campaign. (Chapter 6 - Page 123)
You will be able to use the "magic" of archetypal marketing and be able to apply psychology to your campaigns to ensure their success. (Chapter 6 - Page 123)
You will have the knowledge of how to put together a business plan to meet marketing goals.
You will have greater self-confidence thanks to the knowledge you will gain about business structure and marketing processes. (Chapter 12 - Page 233)
You'll understand how to reinvest your profits into marketing content that brings you even greater returns. (Chapter 13 - Page 257)
You'll understand how to create an omnichannel (multichannel) customer experience that ends with a purchase. (Chapter 14 - Page 281)
You'll be able to build a business that runs itself so that you have an automated money machine. (Chapter 15 - Page 303)
You'll be able to create compelling stories that sell your product or service on an emotional level... even if you haven't written a line in your life. (Chapter 16 - Page 331)
★★★★★
I am fascinated to say the least, such a complex subject for me, presented in such accessible language. The content reaches me with ease …
Miloslava Stoyanova
Consultant
★★★★★
The book is wonderful – tidy, with clear and concise messages…overall I had no doubt about the value of the book: with all your accumulated experience, not just dry knowledge, I was convinced in advance of the immense value your book would have for me. Congratulations on your work!
Ana Todorova
Startup Factory Association – Ruse
★★★★★
An exceptional read.
Anastasia Stancheva,
Anastasiya Moves – Health & Beauty Coach
In other words, The BRAVO Method is the only marketing book you need.
Pay online or order 2 books and you will get BONUS FREE SHIPPING worth 7,89lv. 🚗
Prosper even in today’s uncertain economic environment and the huge competition in the industry
Let me ask you something…
Have you ever come across impossible deadlines, limited budget, stiff competition or lack of a stable team?
If you have a running business you definitely know what I’m talking about.
Relax… completely it is normal. These are the most common reasons that make small or medium business owners give up on their venture.
And this is where the BRAVO Method plays a very important role… Why?
Because this is not just another marketing manual with theoretical “recommendations” for the problems that can plague you and your business every day.
This is a tried and tested methodology for solving these problems!
Following it will lead you to the most desirable outcome you can have as a small or medium business owner:
Namely, to get some significant payoff for your immense efforts, for the thousands of hours you have spent and for the enormous amount of sweat and tears you have shed to found and develop your business.
The book is proof that you can learn new things whether you’re a beginner or have 10 years of experience in business…
Everything in it is lined with passion, knowledge and individual attitude…
It will not only provide you with the necessary tactical advice that will increase your cash flow and improve your business development…
But it will also serve as a catalyst for your personal and professional development.
So if you really want a prosperous business even in today’s uncertain economic environment and the huge competition in your industrythen you need use the right methodology that will take you to the top… step by step.
satisfaction guarantee
You get an absolute 30-day money back guarantee!
Here’s how it works: order the book and read it to chapter 11 (page 221).
If for any reason (or just because) you decide that the tactical advice offered in the book can’t be applied to your business – just call or email us and say you want your money back.
I’ll pay you back every penny!
No unnecessary questions and explanations. Without filling in declarations and so on. No hassles…
YOU DON’T EVEN HAVE TO RETURN THE BOOK!
Yes, exactly. You can keep The “BRAVO” method forever. Strange isn’t it?
Where does this generosity come from?
It is very simple. At this point, anyone who has purchased the book, read it all the way through, and followed the step-by-step methodology… has definitely expanded their knowledge of marketing and business development as seen in the reviews earlier.
That is why I am completely sure and convinced of the quality of the product and its added benefits for you and your business! After all, I have worked for over 25 years to perfect and share it.
There is no industry you can’t conquer and take over
И makes absolutely no difference whether you are a restaurateur, a retailer, a tailor, a dentist, a lash maker, an influencer or you want to start a business that has no analogue in Bulgaria.
Because the truth is this…
When you want to learn a craft you go to someone who actually knows what they are doing and can demonstrate their skills first hand.
Same with marketing…
If you really want to to prosper and be a leader in your industry…
It is then through “The BRAVO Method” that I will give you the fundamental principles to map out your completely individual marketing plan in the best possible way, respecting the intricacies of your niche and show you exactly how to do it – STEP BY STEP.
Here’s everything you’ll get if you order “The BRAVO Method” today:
✅ 26 tested marketing strategies that can take startups and global companies to a position where they earn a minimum of 20 leva for 1 leva spent.
✅ A template for building landing pages and sales funnels that make your customers literally throw money at you.
✅ Author’s Methodology, which has trained over 858 successful marketers and managers.
harness the power of marketing
The choice is yours …
Do you want to master the skill of making the best decisions, recognizing problems before they occur and adapting to eliminate them as quickly as possible?
Want to have the tools you need to turn your customers into followers and your business… into an automated money machine?
What would that mean for you and your brand? Probably A LOT!
And best of all, you don’t even risk anything at this point, thanks to this awesome satisfaction guarantee.
- Want to know how to create a successful business without having to spending thousands of dollars on advertising?
- Do you want to master the ability to make the best decisions, recognize problems before they happen and adapt to eliminate them as quickly as possible?
- Want to have the tools you need to turn your customers into followers and your business… into an automated money machine?
What would that mean for you and your brand? Probably A LOT!
And the best thing is that at this stage even you’re not risking anythingthanks to this awesome satisfaction guarantee.
It’s no coincidence they trusted me …
- Do you want to know how to create a successful business without having to spend thousands of dollars on advertising?
- Do you want to master the skill of making the best decisions, recognizing problems before they occur and adapting to eliminate them as quickly as possible?
- Want to have the tools you need to turn your customers into followers and your business… into an automated money machine?
What would that mean for you and your brand? Probably A LOT!
And the best thing is that at this stage you don’t even risk anythingthanks to this great satisfaction guarantee.
This book is the result of my many years of experience in the marketing circles in Bulgaria and abroad, and by publishing it, I stake my reputation and my name.
It reveals my own path, which is quite similar to yours – a budding entrepreneur looking for a way to gain more time, competitive advantage, high profits and significant success.
Thanks to the lessons in the book, I was able to become a global consultant with an international reputation.
But despite all these guarantees, it’s normal to doubt my generosity.
I see…
It’s hard to trust anyone in today’s world. People are always looking for the quickest way to get money out of you without offering anything in return.
Most often when we turn to so-called “specialists”, we waste time in unnecessary nerves and bad results. I too have been a victim of empty promises.
And to prove to you that you won’t go wrong if you trust me… I give you my satisfaction guarantee as a gesture of goodwill.
So it’s up to you to accept and take the decisive step towards success.
Order the BRAVO Method today to be sure you are investing your time and effort in a methodology that will bring you the most desirable results.
Book Review:
More products from the series:
change starts with us
Supporting social change
I am committed and work tirelessly to create business organizations and initiatives that support women’s economic empowerment. Every day, with every action, I strive to make the world a place where equality is not just a goal, but a reality.
A portion of the sale of each of my products, marketing services and/or training purchased on the site contributes to the creation of STEM education projects and initiatives for children, as well as supporting the economic empowerment of women, single mothers and young girls. Learn more about DigitalKidZ and Women In Tech & Leadership – Bulgaria.











![[Book]: The BRAVO Method - Marketing Masterclass](https://ivatanasova.com/wp-content/uploads/2023/05/bravo-method-kniga-1-420x420.png)

![[Diary]: The BRAVO Method in Action - 108 Days to Change in Your Business](https://ivatanasova.com/wp-content/uploads/2024/01/BRAVO-Dnevnik-420x420.png)
![[Coaching]: Executive Business Coaching](https://ivatanasova.com/wp-content/uploads/2024/09/BRAVO-Method-by-Ivelina-Atanasova-Genchev-executive-business-coaching-420x420.png)